Category: Product guides & updates

If you’re creating content that ranks, converts, and stands out, finding the right keywords is half the battle. In Contentpen, spotting high opportunity keywords, those with good traffic potential and low competition, is a breeze if you know where to look.

Here’s a step-by-step guide to help you uncover keywords that bring results.

Step 01: Log in to your Contentpen dashboard

Once you’re logged in, go to the “Keywords” tab in the left-hand menu.

Step 02: Add keywords manually or generate with AI

You’ll be taken to a new window where you will be given two options.

You can either:

• Add keywords manually, or use AI to generate keywords.

• Click “Add keywords” to enter your own keywords manually, then click “Save”

You can add a broad topic, seed keyword, or niche.

• Or, use the AI-generated keywords button in the top right corner if you don’t have specific keywords in mind.

Also read: How to use Contentpen presets to save time and write faster?

Step 03: Filter keywords by opportunity

After entering your keywords, you’ll see five filter cards at the top of the page:

• High-opportunity
• High-volume
• Low difficulty
• Starred
• Generated

• Click on the “High-opportunity” card to filter your list.
• Contentpen will now display keywords with high potential based on your inputs.

Step 04: Analyze the keyword metrics

Each keyword will show useful data such as:

• Difficulty, Difficulty Score, Volume, Intent, CPC, and Action options. These help you choose the keywords with the best ranking potential

Step 05: Generate articles instantly (Optional)

Once you’ve selected a keyword, click on “Generate article” to start creating content right away. No switching tabs or tools, Contentpen handles it all in one place.

Benefits of using high-opportunity keywords for your content

Here are the top benefits of using high-opportunity keywords for your content:

1. Faster rankings with less competition

High-opportunity keywords typically have lower competition, meaning fewer websites are actively targeting them. This allows your content to rank higher in search engine results more quickly, especially if your website is relatively new or doesn’t have a high domain authority. 

Instead of struggling to outrank established competitors on broad, high-difficulty keywords, you can focus on terms where you have a realistic chance of appearing on the first page.

Also read: What is AI generated content?

2. More targeted and qualified traffic

These keywords often align with specific search intent. Users searching for them usually have a clear idea of what they’re looking for, whether it’s information, a solution, or a product. 

By targeting these terms, you’re more likely to attract visitors who are genuinely interested in your content, product, or service, resulting in higher engagement and conversion rates.

3. Higher return on content investment

Creating content requires time, research, and resources. High-opportunity keywords help you get more value from that investment. 

Since these keywords are easier to rank for and still offer decent traffic potential, you can achieve meaningful SEO results without a large budget or a long wait. This is especially beneficial for small teams, startups, and solo marketers aiming for efficiency.

4. Smarter content planning and topic selection

Focusing on high-opportunity keywords allows you to build a content strategy around real search gaps in your niche. You’re not just creating random content you’re addressing actual queries that aren’t yet fully answered by competitors.

This not only improves your chances of ranking but also positions your brand as a valuable and helpful resource in your industry.

Also read: 12 best AI SEO tools in 2025

5. Data-driven decision-making

High-opportunity keywords are identified through clear SEO metrics such as search volume, keyword difficulty, cost-per-click (CPC), and user intent. 

This means you’re making informed decisions based on actual data, not just assumptions. It ensures that the topics you target have both demand and potential, reducing the risk of wasting time on content that won’t perform.

Final words

High-opportunity keywords = faster rankings, more traffic, and better results. With Contentpen’s keyword research tools, you’re not guessing; you’re building content around real data and real potential.

So before you write, let our AI blog writer guide you to the keywords that move the needle. 🚀

Frequently asked questions

Writing articles one by one can slow you down, especially if you’re managing multiple content projects, clients, or websites. 

That’s where Contentpen’s bulk article generation feature comes in. It allows you to create dozens of articles using presets and keywords in just a few clicks, saving you hours of manual work. 

Whether you’re building a niche blog network or preparing content for the entire month, Contentpen simplifies the process.

In this guide, we’ll walk you through each step of creating articles in bulk using Contentpen and share tips to make the most out of the feature.

Also read: What is AI-generated content?

Step 01: Log in to your Contentpen dashboard

Start by logging in to your Contentpen account. If you don’t have one, you can sign up in seconds. Once inside, head to the main dashboard.

Step 02: Go to the bulk article generator

On the dashboard, look for the option labeled “Bulk Article Generator.” This feature is designed specifically for creating multiple articles in one go.

Step 03: Add keywords, topics, and presets

To create articles in bulk:

• Add a primary keyword
• Enter your topic
• Choose a preset if you’ve set one (or just stick with the default template)

To add a row, just click on “Add Row”.

💡 Tip: Want to generate a topic based on a keyword? Just hit the button next to the topic field, and it will auto-suggest one for you.

Also read: How to write an article using Contentpen?

Step 04: Start bulk article generation

Once your rows are ready, click the “Generate Articles” button. Contentpen will begin generating content based on the inputs you’ve provided. You’ll see real-time status updates on your dashboard.

Step 05: Review, edit, and export your content

Head back to your dashboard once the generation process is complete.

Once all articles are generated, you can:

• Preview each article inside Contentpen’s editor to make quick edits or optimize it further.

From there, you can:

• Download as .html, .md, or .docx (Google Docs format)
• Publish directly to WordPress (if connected)

Also read: How to connect your WordPress with Contentpen?

Conclusion

If you’re tired of creating content one piece at a time, Contentpen’s bulk article generator is a game-changer when it comes to content automation. It’s fast, flexible, and perfect for marketers, bloggers, agencies, and anyone dealing with high-volume content needs. 

Frequently asked questions

Content doesn’t just need to be created, it needs to stay relevant, accurate, and engaging. That’s why Contentpen’s article refresh feature is a game-changer for bloggers, marketers, and SEO professionals alike.

Whether you’re updating outdated stats, improving SEO, or giving your piece a modern twist, Contentpen makes refreshing articles quick and simple.

In this guide, we’ll walk you through step-by-step instructions on how to refresh an existing article in Contentpen.

Why refresh an existing article?

Before diving in, let’s quickly understand the value of refreshing content:

• Boost SEO performance – Google loves fresh content.
• Update outdated information – Stats, trends, and tools change.
• Improve readability and structure – Content evolves as user expectations shift.
• Optimize for conversions – Refresh your CTAs or align with new campaign goals.

Instead of writing from scratch, Contentpen allows you to breathe new life into existing content with minimal effort.

Also read: What is content automation: Key benefits, tools and tips

Step-by-step: How to refresh an existing article in Contentpen

Step 01: Start from the dashboard

Log into your Contentpen account. Once you’re inside, you’ll land directly on the main dashboard.

From here, click the “Create Article” button in the top right corner. A popup will appear with three options. Select “Start Blank.”

Step 02: Add your content

You’ll now have a blank canvas to work with. Here, paste the article you want to refresh.

Important: Analyze the existing content

Before you start making edits, take a moment to read through the entire article. Ask yourself the following questions:

• Is the content still relevant?
• Does it have outdated information?
• Are there any broken links or outdated statistics?
• Can you add any new insights, case studies, or recent trends?

Having a clear picture of what needs updating will guide your editing process.

Step 03: Click on “Ask AI”

Once your content is added, it’s time to start the refresh process.

On the right-hand menu, you’ll see the “Ask AI” option. Click on it, and the Contentpen AI bot will appear.

Tip: Use tools like Contentpen’s SEO assistant to check keyword optimization for your title and meta description.

Step 04: Give instructions to the Contentpen AI bot

You can give the AI bot specific instructions for what you want to improve. Some example prompts include:

• “Add internal linking suggestions for related blog posts on our site.”
• “Adjust the tone to fit better a younger audience (20–30 years old).”
• “Add a FAQ section addressing common reader questions.”

Or simply say: “Update this content based on the latest data and SEO trends.”

Bonus tip: Rewrite specific paragraphs sentences or change the tone for clarity. If a paragraph feels awkward or unclear, Contentpen can help rephrase it more readably.

The AI can also modify the tone of specific sections to match your brand voice, whether you want it to be more casual, formal, or persuasive.

Step 05: Enjoy your updated content

Once the AI processes your request, you’ll receive a refreshed version of your article. Review it, make any necessary manual tweaks, and you’ll be good to go.

Once you’re happy with the updates, hit the “Publish” button. Contentpen will automatically save and publish the refreshed article. You can also choose to schedule the update for a later time if preferred.

How to refresh an already published article?

Let’s say you want to update a previously published piece. Here’s how to do that:

1. Log into your Contentpen account – If you haven’t already, sign in.
2. Navigate to your dashboard – You’ll see a list of all your saved or published articles.
3. Locate your article – Click the “Edit” button next to the article you want to refresh. This will open the content editor where you can make all necessary updates.

Other things to check when refreshing an article 

1. Add internal and external links

Ensure your article includes valuable internal links to related posts and credible external sources to boost SEO and user engagement.

2. Update visuals

Refreshing your article? Don’t forget about the visuals:

• Replace outdated images with fresh ones
• Optimize image sizes for better load times
• Add descriptive alt text for SEO

Contentpen allows you to easily integrate visuals, infographics, and even video content to enhance engagement.

3. Check your CTAs

Make sure your calls-to-action are still relevant to your current goals or campaigns.

4. Check formatting

Ensure headings, lists, and spacing look clean and consistent.

5. Test links and image visibility

Click through all internal and external links and confirm all visuals load properly.

Final thoughts

Refreshing your existing articles in Contentpen – The AI content writer is an effective way to ensure your content remains relevant, valuable, and optimized for both search engines and readers. By following these steps, you can quickly and easily update your content, improve SEO, and maintain a high-quality blog. Make it a regular practice to refresh older articles to keep them competitive and engaging.

Frequently asked questions

Effective internal and external linking is essential for SEO, guiding users through your website, and building content authority. Proper links help search engines understand your site structure and direct readers to related content. While manual linking works for smaller sites, it becomes time-consuming and error-prone as your content grows.

Automation streamlines this process by scanning your site and inserting valuable links without manual effort, saving time and ensuring consistency.

Wondering how much time manual linking costs you?

By the end of this guide, you’ll see why automating your linking strategy boosts SEO, improves crawlability, and enhances user engagement. Contentpen makes this process simple and scalable, whether you’re a small business owner, content manager, or SEO specialist.

Why automate internal and external linking?

Manual link management quickly becomes overwhelming as your content volume increases. When you handle links on a case-by-case basis, inconsistencies inevitably emerge, with some pages receiving too many links while others remain underlinked or completely disconnected. This uneven approach not only wastes precious time but also creates an imbalanced site structure that confuses both users and search engines.

Manual linking creates several challenges as your content grows:

• Time-consuming process that diverts resources from content creation
• Inconsistent implementation leading to unbalanced site structure
• Difficulty in maintaining links as content volume increases
• Higher risk of missed linking opportunities
• Challenges in identifying the most valuable linking connections

Automated linking eliminates these challenges by systematically scanning your entire website for linking opportunities and inserting connections based on predefined rules and contextual relevance. Small business owners can maintain a professional site structure without hiring additional staff, while marketing teams can ensure linking consistency across hundreds or thousands of pages with minimal effort.

Manual linking	Automated linking with Contentpen
A slow process that needs constant attention.	Saves hours of work through intelligent automation
Inconsistent implementation across content	Ensures uniform linking strategy site-wide
Links often added based on convenience rather than strategy	Strategic link placement based on relevance and SEO value
Difficult to scale as content library grows	Effortlessly scales with expanding content libraries
Prone to human error and oversight	Systematically identifies all potential linking opportunities
Requires ongoing manual review to maintain	Self-maintains with minimal oversight required

How much of your workweek currently goes toward manual link-building and maintenance tasks?

The benefits extend beyond mere time savings. Automated linking creates a balanced link profile that clearly signals site relevance and authority to search engines, driving improved search visibility and organic traffic.

It prevents common issues like broken links, orphaned pages, and thin content areas while strengthening your overall site architecture. For websites with extensive content libraries, automation transforms linking from an insurmountable task into a strategic advantage that consistently supports your SEO goals.

Getting started: Automating linking with Contentpen

Automating linking with Contentpen is simple and integrates easily into your content workflow:

Start by logging in to your Contentpen account. From the dashboard you’ll see a feature menu on teh left from there go to Knowledge> Website. 

You’ll spot the “Add sitemap” and “Find Sitemap” option

Step 01: Add your sitemap

Upload your sitemap so Contentpen can understand your website’s internal structure. 

Step 02: Filter internal links (Optional step)

Use Contentpen’s filtering options to exclude specific internal links you don’t want inserted. This helps you maintain control over your link strategy by avoiding redundant or low-priority pages.

Step 03: Manage your sitemaps

Once added, your sitemap(s) will appear with status indicators. You can test URLs or edit/remove entries as needed. Internal linking works based on these sitemaps – no keyword filtering or domain exclusions are needed for this step.

Step 04: Enable external linking (optional)

Turn on the external linking toggle if you want Contentpen to automatically insert relevant external links. It will find high-quality articles based on your niche and language preferences.

Pro tip: Specify which domains you want to include or exclude from external links. This keeps your content free from competitor links and ensures only trusted sources are used.

Step 05: Proceed to next step

Click Next to move forward and continue setting up the rest of your content optimization.

The benefits of automated linking for SEO and user experience

Implementing automated linking delivers substantial advantages for both your site’s search engine performance and visitor experience:

• Boosted search engine crawlability and indexing
• Strategic distribution of authority across your site
• Improved page rankings for key content
• Enhanced user navigation and engagement
• Reduced likelihood of orphaned pages
• Consistent implementation of your linking strategy

Boosting search engine crawlability and indexing

Automated internal linking creates clear pathways for search engine bots to discover and index every corner of your website. Pages that might otherwise remain isolated (commonly called “orphan pages”) become seamlessly integrated into your site’s structure through contextually relevant links.

When search engines can easily navigate your site, they’re more likely to discover, crawl, and index all your valuable content. This comprehensive linking network signals to Google and other search engines that your site is well-organized and thorough – qualities that positively influence your overall rankings.

Improved crawlability also means that updates and new content get picked up more quickly, keeping your site fresh and relevant in search results. Each automated internal link acts as a signpost, guiding both users and crawlers through your content ecosystem and ensuring that no valuable page gets overlooked or undervalued in search results.

Distributing authority and improving page rankings

Internal links distribute authority (sometimes called “link juice”) from high-performing pages to those that need a ranking boost. Automated linking systems ensure this distribution happens strategically and consistently across your entire website.

By identifying your cornerstone content and automatically linking it to related, less prominent pages, the system helps elevate the overall ranking potential of your site. This balanced flow of authority distribution enhances individual page rankings while supporting a cohesive site-wide SEO strategy that builds on your existing strengths.

Have you noticed certain pages on your site performing well while others struggle to gain visibility?

Automation minimizes human error in authority distribution and ensures important pages receive necessary attention at scale. With methodical link placement, every page benefits from the collective strength of your website, leading to noticeable improvements in search engine visibility and performance across your entire content library.

Enhancing user navigation and engagement

Well-placed internal links guide readers naturally through your content, directing them to related articles and valuable resources they might otherwise miss. This intuitive navigation encourages visitors to spend more time exploring your site, reducing bounce rates and increasing engagement metrics that search engines value.

Automated linking ensures every content piece connects logically to related topics, creating a seamless user journey that feels natural rather than forced. As visitors find it easier to locate relevant information, their overall experience improves significantly – they’re more likely to view multiple pages, return for future visits, and perceive your site as an authoritative resource.

The interconnected environment created through automated linking serves both functional and strategic purposes, making navigation intuitive while simultaneously strengthening your site’s topical authority in the eyes of search engines.

Conclusion

Automating internal and external linking is no longer a luxury – it’s essential for scaling content marketing. As content grows, manual linking becomes unmanageable and inconsistent, hurting SEO and user experience.

Contentpen is the AI blog writer tool that solves this with intelligent automation, offering sitemap integration, contextual link suggestions, and customizable presets to keep your site structure strategic and user-friendly.

With Contentpen, you get better crawlability, improved authority flow, and smoother user journeys – without the manual effort.

It lets you focus on creating valuable content while ensuring every page is meaningfully connected. As search engines prioritize relevance and experience, automated linking gives you a lasting edge.

Frequently asked questions

Creating high-quality content consistently is one of the biggest challenges modern brands face, especially when working with multiple writers or relying on AI assistance.

That’s where the brand knowledge feature in Contentpen comes in. It allows you to define your brand’s identity, voice, target audience, and strategic messaging, all in one place, so every piece of AI-generated content reflects your unique positioning.

Whether you’re a B2B SaaS company, digital marketing agency, or content manager running multiple campaigns, aligning your content with your brand identity helps build trust, improve conversions, and save time. In this guide, you’ll learn how to build brand knowledge in Contentpen using its four key components: brand voice, website, files, and text snippets.

Each step ensures the AI writes in your voice, for your audience, with content that supports your marketing and business goals.

Key takeaways

• Setting up brand knowledge in Contentpen ensures all AI-generated content aligns with your brand voice, audience, and messaging.
• The setup involves four key components: Brand Voice, website, files, and text snippets – all managed in one place.
• Uploading your sitemap and reference files improves content accuracy, consistency, and internal linking.
• Regular updates to brand knowledge keep your content strategy aligned as your brand evolves.

What is brand knowledge in Contentpen?

Brand knowledge in Contentpen – is a foundational feature that trains the AI to understand your brand’s identity, voice, audience, and messaging framework. Instead of starting from scratch every time you generate content, you can preload essential brand information so Contentpen consistently produces accurate, on-brand outputs.

The brand knowledge setup consists of four integrated components:

• Brand voice: Define your brand’s tone, unique selling proposition (USP), audience personas, author style, and content themes. This sets the tone and strategic direction for AI writing.
• Website: Add your sitemap so Contentpen can automatically crawl and understand your site structure. This improves both the accuracy of content references and the quality of internal linking, helping the AI point readers to the right product, feature, or resource pages.
• Files: Upload internal documents such as brand guidelines, product decks, or past content that reflect your voice and messaging.
• Text snippets: Create reusable blocks of copy (e.g., product descriptions, taglines, value props) to maintain consistency across assets.

This central system acts as your brand’s memory inside Contentpen, making it easier to scale content creation while preserving voice, relevance, and messaging clarity.

Why aligning content with your brand identity matters

Customers’ interaction with your content shapes how they perceive your brand. If your messaging, tone, or positioning is inconsistent, it creates confusion, weakens trust, and reduces the likelihood of engagement or conversion.

Aligning content with your brand identity ensures that every blog post, email, landing page, or social caption reflects your unique voice and values, regardless of who is writing or which AI is assisting.

Here’s why it matters:

• Consistency builds trust: When your tone, vocabulary, and message stay consistent across channels, it reinforces brand recognition and credibility.
• Saves editing time: Writers and marketers spend less time reworking AI-generated content because it already sounds “on-brand” from the first draft.
• Improves content performance: Clear, targeted messaging resonates better with the intended audience, resulting in higher engagement, lower bounce rates, and improved conversions.
• Supports SEO and internal linking: A clearly defined brand voice and page structure help the AI generate SEO-aligned content with proper internal links, driving more traffic to key pages.

By configuring brand knowledge in Contentpen, you’re improving content creation and turning it into a strategic asset that accurately and consistently reflects your brand.

How to build brand knowledge in Contentpen?

Setting up brand knowledge in Contentpen is a one-time configuration that enables the AI to fully understand and replicate your brand’s identity. The setup is divided into four core components: Brand Voice, Website, Files, and Text Snippets, all accessible from the knowledge tab in the sidebar.

Follow these five steps to complete your setup:

Step 1: Log in or sign up to Contentpen

To begin, go to Contentpen.ai- AI blog writer and log in to your workspace. If you don’t have an account yet, click ‘Start your free trial’ and create one.

Once you’re inside, navigate to the Knowledge tab from the left-hand sidebar. This is where you’ll manage all components of your brand knowledge setup.

Also read: How to set up your Contentpen workspace?

Step 2: Define your brand voice

Navigate to Knowledge → Brand Voice.

Fill out the following fields:

• About the brand: Describe what your company does, your core offering, and brand values.
• Ideal customer profile: Identify who your target users are, include roles (e.g., marketing managers, founders), industries, and their key pain points.
• Unique selling proposition (USP): Clearly explain what sets your product or service apart from competitors.

Still within the brand voice section:

• Define your author persona: What kind of character is narrating your brand content? Specify their tone, confidence level, and point of view.

• Add relevant Target Audience Tags (e.g., growth marketers, SaaS product leads, early-stage founders).

• Selecting brand voice tags such as “Professional but approachable,” “Clear and straightforward,” or “Helpful and solution-focused.”

• Listing competitors to help the AI differentiate your tone and messaging.

Establish content strategy pillars to guide AI-generated content topics. For example:

• SEO and analytics
• Content marketing
• SaaS growth
• AI in marketing

These details train the AI to create content that’s relevant, audience-specific, and in line with your brand’s positioning.

Step 3: Add your website’s sitemap

Navigate to Knowledge → Website.

Click Add Sitemap or use the Find Sitemap option for automatic detection. Once added:

• Review the pages pulled from your sitemap.
• Use the Exclude Pattern feature to omit irrelevant sections (e.g., /blog/* or /careers).
• Click Test Sitemap URLs to confirm everything is properly indexed.

Why it matters: The sitemap enables the AI to reference your actual site content for accuracy and SEO. It also improves internal linking, ensuring generated content links to the right product or service pages.

Step 5: Upload branded reference files

Go to Knowledge → Files.

Upload content-rich documents like:

• Brand guidelines
• Product brochures or one-pagers
• Internal messaging frameworks
• Tone-of-voice documentation

Supported formats: PDF, DOCX, DOC, TXT (each under 5MB)

These files provide the AI with real examples of your brand’s language, structure, and positioning, improving the contextual quality of content generation.

Step 6: Create reusable text snippets

Go to Knowledge → Text.

Click + Add Snippet and input short, reusable pieces of copy such as:

• Product descriptions
• Taglines or slogans
• Boilerplate value props
• CTA templates

Snippets are particularly useful for ensuring consistent messaging across blog intros, feature highlights, meta descriptions, or social captions.

Also read: How to use Contentpen presets to save time and write faster

Best practices to manage your brand knowledge setup

Once your brand knowledge is set up in Contentpen, keeping it updated and aligned with your evolving strategy is key to ensuring long-term content quality and consistency. Here are a few best practices to follow:

1. Update your inputs regularly

• Refresh your Brand Voice inputs whenever your positioning, messaging, or target audience changes.
• Add new customer segments or content themes as your business grows or pivots.
• Keep your author persona aligned with any shifts in tone (e.g., moving from formal to conversational).

2. Replace outdated content sources

• Revisit the “Files” section every few months to remove or replace outdated assets.
• Upload the latest product one-pagers, feature documents, or revised brand guidelines to reflect current messaging.

3. Expand your text snippet library

• Add new snippets as you develop fresh CTAs, headlines, or copy frameworks.
• Monitor frequently reused language in your campaigns and standardize it inside the Text section.

4. Monitor AI-generated content for alignment

• Review the tone, vocabulary, and message of AI-generated outputs to ensure they match your expectations.
• Provide feedback internally or refine Brand Knowledge inputs when outputs don’t align with the brand identity.

5. Collaborate across teams

• Work with marketing, product, and leadership teams to capture a complete and accurate brand voice.
• Centralize feedback from stakeholders and reflect it in the Brand Knowledge configuration.

Final thoughts: Empower your content strategy with brand knowledge

Brand Knowledge in Contentpen is more than a configuration panel, it’s the foundation for producing AI-assisted content that actually sounds like your brand. By taking the time to define your tone, clarify your audience, upload key documents, and set strategic messaging pillars, you’re giving the AI everything it needs to write with confidence and clarity.

Whether you’re generating blog posts, landing page copy, social content, or email campaigns, this setup ensures consistency, saves editing time, and protects your brand’s voice at scale. As your business evolves, updating your Brand Knowledge inputs keeps your content aligned, relevant, and strategically on point.

If you’re serious about building a brand that resonates across every channel, Brand Knowledge is not just helpful,  it’s essential.

FAQs about brand knowledge in Contentpen

If you’re writing blog posts regularly, you already know how much effort goes into just getting started. You open a doc, figure out what structure to use, decide on tone, try to remember what formatting you used last time, then copy links from your last article or dig through your sitemap to do internal linking manually.

It’s tedious. It’s inconsistent. And it eats up more time than the actual writing.

Now imagine you could skip all of that with one click.

That’s what presets in Contentpen are for. They help you save your ideal article setup, including voice, structure, formatting, and linking, so you never have to start from scratch again.

Whether you’re blogging manually or already using the AI blog writer online Contentpen, this guide will show you how presets cut hours from your workflow, keep your content consistent, and help you publish faster with less friction.

Key Takeaways

• Presets eliminate repetitive work by saving your preferred content settings, including tone, formatting, structure, and linking, in one reusable template.
• Manual blogging is time-consuming, error-prone, and inconsistent. Presets help streamline your workflow and maintain brand standards.
• Contentpen lets you create multiple presets, so you can tailor your setup for different content types, audiences, and campaign goals.
• Using presets saves hours each week, making it easier to scale high-quality content production without sacrificing speed or consistency.

What are presets in Contentpen?

Presets are reusable content blueprints that let you predefine exactly how your articles should be written and structured inside Contentpen.

Think of them as your saved writing formula. Instead of selecting the same tone, adjusting formatting, picking section types, or setting up internal links every time, you define it once and apply it instantly to any new article.

Each preset can include:

• Tone of voice and audience
• Preferred formatting (bold, quotes, tables, heading styles)
• Article structure, length, and optional sections (FAQs, takeaways, etc.)
• Intro style (custom, emotional, statistical, etc.)
• Internal linking rules using your sitemap
• External linking preferences (include or exclude specific domains)

Once set, you or your team can apply a preset with a single click, so every blog starts with your exact preferences already in place.

Why presets matter (especially if you’re blogging manually)

If you’re still doing everything by hand, writing in Docs, formatting manually, and trying to keep every post consistent, you’re spending hours on tasks that can be automated.

Presets eliminate that friction. They turn your best practices into repeatable systems.

Here’s why they’re worth using, no matter how you currently blog:

• Save time: Stop redoing the same setup for every article.
• Ensure consistency: Every article follows the same tone, structure, and standards, whether you or a team member writes it.
• Scale without stress: As your content volume grows, presets make it easy to maintain quality at speed.
• Reduce manual errors: Never forget a formatting rule, section type, or linking guideline again.
• Reclaim your creative energy: With the busywork handled, you can focus on what actually matters, the content.

If you’re already using Contentpen, presets are the fastest way to unlock serious workflow gains. And if you’re blogging manually today, this is the feature that makes switching worth it.

How to use Contentpen presets: 7 simple steps

Setting up your first preset in Contentpen is simple, and once it’s done, you’ll never have to manually configure your content setup again. Follow these easy steps to create a preset that fits your writing style, structure, and content goals.

1. Sign in or create your account

To get started, log in to your Contentpen account. If you’re new, sign up and start your free trial – and enjoy a 30% discount on annual plans while it lasts.

Presets are available to all users and can be created as soon as you access your workspace.

2. Navigate to the Presets section

In the left-hand sidebar, go to Assets → Presets. If you haven’t created any presets, you’ll see a message inviting you to start.

Click Create New Preset to begin setting yours up.

3. Set your article style

In this step, you’ll define how your content should sound, the tone, audience, and point of view. These settings help ensure that every article reflects your brand voice and connects with the right readers.

• Tone of voice: Choose from predefined options like professional, conversational, formal, authoritative, educational, casual, etc. 
• Target audience: Select the type of reader you’re writing for, such as marketers, founders, agency owners, startups, enterprises, etc.
• Point of view: Choose first person (I/we), second person (you), third person (they/it), or let Contentpen decide automatically.

4. Choose formatting preferences

Next, decide how your content should appear visually. These formatting rules help standardize your content and reduce post-editing work.

Toggle on or off the following elements:

• Bold: Automatically bold key phrases for emphasis
• Italic: Subtly highlight certain ideas
• Quotes: Include callouts or tips
• Tables: Display structured data clearly
• Lists: Use bullet points or numbers where needed

You can also choose your heading capitalization: Title Case or sentence case.

5. Define article structure

Now, outline how your articles should be built, from length to sections and intro hooks.

Article size: Select from:

• Small (3–5 headings)
• Medium (5–8 headings)
• Large (8–12 main sections)
• Very Large (12–15 sections)

Intro hook (optional): Choose how your articles should begin. Options include:

• Custom
• Question
• Statistic
• Quote
• Anecdote
• Emotional opener

Optional sections: Enable or disable these:

• Key Takeaways (summary at the top)
• Conclusion
• FAQs

Media options: Choose whether to include:

• 1 featured image
• 3 – 4 in-article images

This ensures every article is pre-structured the way you want, without needing to reformat later.

6. Set up internal and external linking

Good linking boosts SEO and keeps readers engaged. Here’s how you can automate it inside your preset:

Internal linking:

• Website URL: Enter your main site – Contentpen will auto-detect your sitemap. Or,
• Add Sitemap: Manually paste your sitemap URL if needed.
• Filter/Exclude Paths: Include only blog pages (e.g., /blog/*) and exclude non-content paths (e.g., /admin/).
• Enable auto-knowledge linking: Let Contentpen pull internal links directly from your sitemap into articles.

Also read: How to add a sitemap in Contentpen?

External linking:

• Auto-linking toggle: Automatically add outbound links to trusted sources in your niche.
• Included domains: Whitelist reliable sources you’d like linked in articles.
• Excluded domains: Prevent links to competitors or irrelevant sites.

7. Save your preset

Once everything is configured, click Save Preset.

It will now appear in your Presets list and can be instantly applied to any future article, so your content creation starts with all the right settings, every time.

Why use Contentpen for content creation?

Contentpen isn’t just another AI writing tool, it’s built for content marketers and teams who care about speed, structure, and quality at scale.

Unlike traditional writing tools that give you a blank page and generic output, Contentpen is designed to help you plan, structure, and publish better content faster. With features like:

• Smart article presets: Save and apply your favorite writing configurations in one click
• Content types for every goal: From how-to guides to SEO listicles, choose from multiple blog styles
• Built-in linking and formatting: Automate internal/external links, bolding, quotes, and layout styles
• Visual-ready content: Add featured and in-article images without using design tools
• Collaborative workspace: Perfect for agencies, marketing teams, and solo creators scaling their output

If you’re still spending hours formatting articles, aligning tone, or manually linking pages, Contentpen simplifies all of it in minutes. It’s built to help you do less busywork and publish content that performs.

Bottom line: How to use presets in Contentpen

Presets in Contentpen aren’t just a convenience, they’re a content creation advantage. By eliminating repetitive setup tasks, ensuring brand consistency, and speeding up your workflow, presets help you publish more high-quality content in less time.

Whether you’re a solo creator looking to streamline your process or a content team aiming for scale, presets take the guesswork out of every new article, so you can write with focus and publish with confidence.

FAQs about using presets in Contentpen

Today, we’re here with another guide, showing you how to add a sitemap in Contentpen.

The best news? It’s fully automated and requires minimal effort.

Once enabled, the sitemap feature in Contentpen – The AI blog generator automatically tracks and organizes all your published content. It ensures that your latest content is always included – no manual updates needed. 

You also get customization options like:

• Exclude Pattern – leave out specific pages or blog categories you don’t want to be included.
• Filter Pattern – to only include selected categories or pages you prefer to show.

So let’s get started!

Method 01: Automatically fetch your sitemap

• After signing up and starting a new workspace, simply add your brand name and website URL.

• The system will automatically fetch your sitemap based on the website URL you provide.

• Once your workspace is set up, head to your dashboard and navigate to Knowledge > Website – your sitemap will already be there.

• And that’s it – you’re all set!

Also read:  How to set up your Contentpen workspace?

Method 02: Manually add your sitemap

Now lets say that you’re creating a new workspace or just want to change your sitemap or add a new sitemap. Here’s how you would do that. 

• Go to Contentpen and log in with your account.
• From the dashboard, navigate to the Knowledge section via the left-hand menu.

• Click on Website. You’ll see two options: Find Sitemap and Add Sitemap.

If you don’t know your sitemap:

• Click “Find Sitemap” and enter your website URL.
• The AI agent will locate the sitemap for you.

Once found:

• Click “Add Sitemap”.
• Paste the copied sitemap URL.
• And save your sitemap.

• That’s it – your sitemap has been added

Conclusion

Adding a sitemap in Contentpen is simple, quick, and designed to make internal linking easier. Whether you prefer to let the system handle it automatically or want to add or adjust it manually, the process is smooth and flexible.

Plus, with powerful customization options like exclude and filter patterns, you stay in full control of what shows up. Keep your content SEO-ready without the hassle, and let your sitemap do the heavy lifting behind the scenes.

Frequently asked questions

In our previous blog, we broke down the concept of brand voice – what it is, why it matters, and the different types. Today, we’re taking it a step further and showing you exactly how to build your brand voice using AI blog generator – Contentpen.

The best part? It’s surprisingly simple. With just a few easy steps, you’ll have your brand voice ready in no time. 

But here’s the twist: you don’t need a huge creative team to craft it anymore. Thanks to Contentpen’s automation, the entire process takes just minutes.

Let’s break down how you can use AI (like the tech behind Contentpen) to develop a distinct, human, and memorable brand voice.

A step-by-step guide to setting up your brand voice

The good part about Contentpen is that you don’t have to build a brand voice manually like most other writing tools. As Contentpen automatically fetches all the data for you. 

For example when you sign in  and add your website URL and name it automatically adds in all the details for you.

However if you want to manually change or customize you brand voice or any other component. You can do that too as well.  

Step 01: Sign in and enter your website

Once you sign in to Contentpen, all you need to do is enter your website URL and name. 

From there, the platform goes to work instantly. It pulls your website’s content, tone, and language patterns to generate a preliminary brand voice profile.

Step 02: Let AI analyze your content

Contentpen uses AI to scan your existing website copy, blog posts, product descriptions, and even metadata. It identifies your tone, style, and audience preferences to create a brand voice that reflects your current content identity.

• Business identity – define your brand persona, USPs, and ISPs

• Audience targeting – set your author persona, audience profile, voice, and competitors

• Content strategy – add key content themes to align with your goals

It’s perfect for brands that are rebranding or want to experiment with multiple voices for different campaigns.

Step 03: Save and apply across your content

Once you’re happy with the setup, you can lock in your brand voice and start using it instantly. Contentpen will now automatically align with your chosen brand voice for every blog post.

Additional step: Refine or update your brand voice anytime

Not satisfied with the auto-generated voice or want to tweak it to align with your evolving brand personality? No problem. Contentpen gives you full control to manually adjust it. Here’s how:

1. Head to your Contentpen dashboard.
2. From the left-hand menu, click on “Knowledge”, then select “Brand voice.”

In this section, you can either:

• Refetch all information to regenerate your brand voice based on your current website.

• Or manually update details like your USPs, target audience, author persona, tone, and more.

Once you’ve made your changes, just click “Save,” and your new brand voice will be applied across your content moving forward.

Conclusion

In 2025, brand identity isn’t just about logos and color palettes – it’s about how you sound. Whether you’re a startup or a growing digital brand, your voice is your vibe. It tells your audience who you are, what you stand for, and why they should care. 

Contentpen makes it incredibly easy to create a distinct, human, and memorable tone that speaks directly to your audience.

FAQs on brand voice with Contentpen

Connecting your WordPress site to Contentpen is quick and easy. This integration allows you to seamlessly manage, schedule, and publish AI-generated or team-approved content from Contentpen directly into your WordPress dashboard. 

You’ll be able to skip the manual uploads and enjoy a smoother publishing experience. With just a few clicks, you can connect your site, install the Contentpen plugin, and start pushing content live – all from one place. 

Let’s get started

Step 01: Copy your Contentpen “API key”

• Start by logging into your Contentpen account. If you don’t have one yet, sign up at contentpen.ai.
• Go to the “Integration” tab in the left menu.

• Enter your WordPress site URL and click “Connect WordPress.”

• Click “Connect WordPress” Copy the API Key that appears.

Once you’ve copied your API key now, it’s time to install the Contentpen WordPress plugin.

Step 02: Install the Contentpen WordPress plugin

• Log in to your WordPress admin panel. In the left-hand sidebar menu, hover over “Plugins” and then click “Add Plugin.”

• In the search bar at the top right, type “Contentpen.” You should see the official Contentpen plugin in the search results. Look for a plugin with the Contentpen logo and a description.
• Once you’ve found the correct plugin, click the “Install Now” button next to it.

• After the plugin has been installed, the “Install Now” button will change to “Activate.” Click “Activate” to enable the plugin on your WordPress site.

Step 03: Connect your WordPress site to your Contentpen account

Once the plugin is activated, you’ll usually need to connect it to your Contentpen account. 

• Now, you need to find the Contentpen settings. After activation, a new menu item for “Contentpen” might appear in your WordPress sidebar.

• In the Contentpen settings, paste the API key you copied earlier to link your WordPress site.

• Save or update the settings to verify the connection both from the WordPress plugin and the Contentpen account.

Verify connection from WordPress

Verify connection from Contentpen

• After connecting, you can begin publishing and scheduling Contentpen content directly to WordPress.

Here’s how to publish a blog directly from Contentpen to WordPress

Let’s say you’ve just finalized a blog post draft in Contentpen. Instead of downloading and manually uploading it into WordPress, you can now:

Step 01: Click on the content piece you want to publish.

Step 02: Hit the “Publish” button in the corner. 

Step 03: A pop-up will appear, allowing you to choose an author, assign categories, and add relevant tags.

Step 04: When you’re ready, hit “Publish Post” in the pop-up, your blog will go live on your website as well as WordPress instantly.

Conclusion

You’ve successfully connected your WordPress site with Contentpen – AI blog writer tool. This integration allows you to leverage the content management capabilities of Contentpen while maintaining the familiar WordPress publishing environment. 

Remember to regularly check for plugin updates to ensure compatibility and access to new features.

For more information or technical support, contact our support team through your dashboard.

Frequently asked questions