Category: SEO

Keywords are the bridge between what people search for and the content you create. Understanding the various types of keywords is therefore essential for developing an effective SEO strategy that attracts targeted traffic and converts visitors into customers. 

In this comprehensive guide, you’ll discover the 15 most important types of keywords, learn how to find them, and understand precisely how to use each type to boost your search rankings.

Why understanding keyword types matters

Before exploring specific types, let’s first understand why this knowledge is crucial for your SEO strategy.

• Better content planning: Each keyword type requires different content formats. Informational keywords are best suited for educational blog posts, while transactional keywords are most effective on product pages.
• Improved user experience: Matching content to search intent (the reason behind someone’s search) dramatically enhances user satisfaction and engagement metrics.
• Strategic resource allocation: Knowing which keywords are easier to rank for helps you prioritize your content creation efforts for maximum ROI.
• Competitive advantage: Most websites randomly target keywords without understanding intent. Strategic keyword selection puts you ahead of 90% of your competition.

Types of keywords: Quick reference guide

Here’s a complete overview of 15 essential keyword types for SEO success.

Pro Tip: Combine multiple keyword types in your SEO strategy for maximum impact and comprehensive market coverage.

Keywords by search intent: The foundation of modern SEO

Search intent is the most efficient way to categorize keywords. Google’s algorithm prioritizes content that matches what users actually want to find.

1. Informational keywords

Informational keywords are search queries where users want to learn something, obtain answers, or gain a deeper understanding of a topic. These keywords help you build authority and trust with potential customers early in their journey. 

While they don’t directly drive sales, they’re ideal for attracting individuals who may become customers later and establishing your brand as a trusted resource within your industry.

Examples:

• “What is AI in content marketing?”
• “How to start a blog”
• “Coffee brewing methods explained”
• “Why is SEO important?”

Intent signals: Typically contain words such as “how to,” “what is,” “why does,” “guide to,” “tutorial,” or “tips.”

Content formats: Blog posts, guides, tutorials, FAQ pages, and educational videos.

How to find them:

1. Use Google’s “People Also Ask” feature for your topic.
2. Search AnswerThePublic for question-based keywords.
3. Filter keyword tools for “informational” intent.
4. Check forums like Reddit and Quora for common questions.

Optimization tips:

• Create comprehensive, well-researched content.
• Answer the question directly in the first paragraph.
• Include related subtopics to cover the topic thoroughly.
• Use clear headings and formatting for easy scanning.

2. Commercial keywords

Commercial keywords are search queries from users who are considering a purchase but require additional information before making a decision. These keywords target high-intent users who are close to making a purchase decision and often have higher conversion rates than informational terms. They represent the crucial middle-funnel stage where prospects are actively evaluating options.

Examples:

• “Best CRM software for small business”
• “iPhone vs Samsung comparison”
• “Top 10 coffee grinders 2025”
• “Semrush alternatives”

Intent signals: Words like “best,” “top,” “review,” “comparison,” “vs,” “alternative,” and “pros and cons.”

Content formats: Product comparisons, review articles, buyer’s guides, and “best of” lists.

How to find them:

1. Add commercial modifiers to your seed keywords (best + [product]).
2. Look for keywords with commercial intent flags in keyword tools.
3. Monitor what products/services people compare to yours.

Optimization tips:

• Include detailed product specifications and comparisons.
• Add pros and cons sections.
• Use high-quality images and comparison tables.
• Include clear calls to action toward your products.
• Add trust signals like reviews and testimonials.

3. Transactional keywords

Transactional keywords are search queries from users who are ready to take action, typically making a purchase or signing up for something. These keywords have the highest conversion potential, as users searching for these terms are likely to have their credit cards ready and know what they want. They represent the bottom of the marketing funnel, where prospects are ready to become customers.

Examples:

• “Buy MacBook Pro 2025.”
• “Download free SEO template”
• “Order pizza online”
• “Subscribe to Netflix”

Intent signals: Action words like “buy,” “order,” “purchase,” “download,” “subscribe,” “get,” and “shop.”

Content format: Product pages, service pages, landing pages, and checkout pages.

How to find them:

1. Add buying modifiers to your product keywords.
2. Check what transactional terms competitors rank for.
3. Use Google Ads Keyword Planner to find high-CPC terms (indicates commercial value).
4. Monitor your sales team’s most common customer requests.

Optimization tips:

• Create dedicated landing pages for each transactional keyword.
• Include transparent pricing and purchase options.
• Minimize distractions and focus on conversion.
• Add urgency elements (limited time offers, stock levels).
• Ensure fast page loading and mobile optimization.

4. Navigational keywords

Navigational keywords are search queries where users want to find a specific website, brand, or page. If people are searching for your brand, you want to capture that traffic. For other brands, these keywords are usually not worth targeting unless you’re creating comparison content. They’re essential for brand protection and controlling your online presence.

Examples:

• “ContentStudio login”
• “Amazon customer service”
• “Nike official website”
• “Gmail sign in”

Intent signals: Brand names, website names, specific page types (“login,” “contact,” “support”).

Content format: Homepage, brand pages, specific landing pages.

How to find them:

1. Monitor searches for your brand name and variations.
2. Check Google Search Console for branded search terms.
3. Use keyword tools to find “brand + modifier” combinations.
4. Track misspellings of your brand name.

Optimization tips:

• Ensure your official pages rank #1 for your brand terms.
• Create pages for familiar brand + modifier searches.
• Optimize for voice search versions of your brand name.
• Monitor and protect against negative SEO targeting your brand.

Keywords by length and specificity

The length of a keyword often correlates with its competitiveness and specificity.

5. Short-tail keywords (Head Terms)

Short-tail keywords are broad keywords with 1-3 words that have high search volume but vague intent. While challenging to rank for, these keywords can drive significant traffic and help establish your industry’s topical authority. They’re essential for long-term SEO strategy and brand visibility, though they typically have lower conversion rates due to their broad nature.

Examples:

• “Healthy food recipes”
• “SEO tools”
• “running shoes”
• “digital marketing”

Characteristics:

• High monthly search volume (10,000+ searches).
• Very competitive.
• Broad, unclear intent.
• Lower conversion rates.

How to find them:

1. Start with your primary business categories.
2. Use Google Autocomplete for basic terms.
3. Check what broad terms competitors rank for.
4. Think about how customers describe your industry.

Optimization strategy:

• Target them with comprehensive pillar pages.
• Create topic clusters around these terms.
• Focus on long-term ranking goals.
• Ensure high domain authority before targeting.

6. Long-tail Keywords

Long-tail keywords are specific phrases with four or more words that have lower search volume but more apparent intent. These keywords are often easier to rank for and attract highly qualified traffic, making them perfect for new websites to build authority. They typically have higher conversion rates because they capture users with particular needs and intentions.

Examples:

• “Best espresso machine under $500”
• “How to optimize blog posts for SEO”
• “Organic dog food for sensitive stomachs”
• “Email marketing automation for e-commerce”

Characteristics:

• Lower monthly search volume (usually under 1,000).
• Less competitive.
• Specific, clear intent.
• Higher conversion rates.

How to find them:

1. Use Google Autocomplete and “People Also Ask”.
2. Check AnswerThePublic for question-based long-tail terms.
3. Analyze your Google Search Console data for long phrases.
4. Use keyword tools with long-tail filters.

Optimization strategy:

• Create specific, focused content for each long-tail term.
• Group related long-tail keywords into topic clusters.
• Target multiple long-tail variations on single pages.
• Use them in FAQ sections and subheadings.

Keywords by research strategy

These keyword types form the foundation of your research process.

7. Seed keywords

Seed keywords are basic terms that describe your business, industry, or topics you want to rank for. They’re the starting point for finding more specific keywords and determining what other keywords you’ll discover during research. Choosing the right seed keywords is crucial because incorrect seeds can lead to wasted time targeting irrelevant terms that don’t align with your business goals.

Examples:

• “Email marketing” (for a marketing agency)
• “Yoga” (for a fitness blog)
• “Coffee” (for a coffee shop)
• “Accounting software” (for a SaaS company)
• Auto repair (for windshield replacement)

How to find them:

1. Brainstorm core business terms.
2. Check your website’s navigation menu.
3. Ask customers how they describe your products.
4. Look at competitor websites for category names.
5. Use your industry’s common terminology.

Best practices:

• Start with 5-10 seed keywords per topic.
• Include both product terms and problem-focused terms.
• Consider different ways customers might describe the same thing.
• Validate seeds by checking if they generate relevant keyword suggestions.

8. Primary Keywords

Primary keywords are the main keywords you want a specific page to rank for. Each page should have one primary keyword that guides the content strategy and prevents keyword cannibalization (multiple pages competing for the same term). Having an explicit primary keyword provides focus for your content creation and helps search engines understand the fundamental topic of your page.

Examples:

• Primary keyword for a blog post: “email marketing best practices”
• Primary keyword for a product page: “project management software”
• Primary keyword for a service page: “SEO audit”

How to choose them:

1. Pick keywords with decent search volume (varies by industry).
2. Ensure a manageable competition level.
3. Match search intent with your content type.
4. Consider business value and conversion potential.

Optimization strategy:

• Include in title tag, H1, and URL.
• Mention naturally in the first paragraph.
• Use in image alt text and meta description.
• Don’t overuse, focus on natural, helpful content.

9. Secondary Keywords

Secondary keywords are related terms that support your primary keyword and help you rank for multiple variations. They enable you to cover topics comprehensively and capture additional search traffic with related intent, while also helping search engines better understand the full scope and context of your content.

Examples: 

If the primary keyword is “email marketing best practices,” then secondary keywords can be:

• “email marketing tips”
• “effective email campaigns”
• “email marketing templates”
• “email marketing platforms”

How to find them:

1. Use “People Also Ask” and “Related Searches” on Google.
2. Check keyword tool suggestions for your primary term.
3. Look at what terms top-ranking pages also rank for.
4. Use Google Search Console to find terms your existing content ranks for.

Optimization strategy:

• Include in H2 and H3 subheadings.
• Use naturally throughout the body content.
• Add to image alt text and captions.
• Use as an internal link’s anchor text.

Keywords by competition and opportunity

Understanding keyword difficulty helps you prioritize your efforts.

10. Low-competition keywords

Keywords that are relatively easy to rank for due to lower competition from other websites.

Characteristics:

• Lower keyword difficulty scores (typically under 30).
• Fewer high-authority sites ranking.
• Often longer, more specific phrases.
• May have lower search volume but higher conversion potential.

Examples:

• “Best project management software for remote teams under 50 people”
• “How to optimize a Shopify store for voice search”
• “Email marketing automation for B2B SaaS companies”

How to find them:

1. Use keyword difficulty filters in SEO tools (set max difficulty to 20-30).
2. Target long-tail variations of competitive terms.
3. Look for newly trending topics before they become competitive.
4. Focus on niche-specific terms in your industry.

Strategic advantages:

• Faster ranking results for new websites.
• Higher chance of reaching page 1.
• Often, more targeted, qualified traffic.
• Suitable for building initial authority and traffic.

11. Trending Keywords

Search terms experiencing rapid growth in search volume are often related to current events, new technologies, or seasonal trends.

Examples:

• “ChatGPT for business” (emerged in 2025)
• “iOS 17 features” (seasonal around Apple releases)
• “Sustainable packaging solutions” (growing environmental trend)
• “Remote work productivity tools” (grew during pandemic)

How to identify them:

1. Use Google Trends to spot rising search terms.
2. Monitor social media for emerging topics in your industry.
3. Check keyword tools for terms with growth indicators.
4. Follow industry news and technological developments.
5. Set up Google Alerts for industry keywords.

Why they’re valuable:

• Lower competition in the early stages.
• Opportunity to become an authority on new topics.
• Potential for viral content and backlinks.
• Can establish thought leadership.

Risks to consider:

• Maybe temporary trends with short lifespans.
• Could become highly competitive quickly.
• Might not have lasting search volume.
• May not align with your business goals.

Keywords by brand association

Brand-related keywords require different strategies depending on ownership.

12. Branded keywords

Branded keywords are search terms that include your brand name, product names, or other branded terms specific to your company. These keywords typically have high conversion rates since users already know your brand, are easier to rank for because you own the brand, and are essential for brand protection and control. They often indicate bottom-funnel traffic with strong purchase intent.

Examples:

• “Nike running shoes”
• “Mailchimp email templates”
• “Contentstudio free tools”
• “Tesla Model 3 review”

How to optimize for them:

1. Ensure your official pages rank #1 for brand terms.
2. Create pages for brand + product combinations.
3. Monitor for negative content ranking for your brand terms.
4. Optimize for brand + location combinations if relevant.

Types of branded keywords to target:

• Brand name alone
• Brand + product categories
• Brand + “review,” “pricing,” “features”
• Brand + location modifiers
• Common misspellings of your brand

13. Non-branded keywords

Non-branded keywords are generic terms that don’t include any specific brand names but relate to your industry, products, or services. They’re essential for capturing users who are unfamiliar with your brand, typically have higher search volume than branded terms, and are crucial for market expansion and establishing authority in your category. While usually more competitive, they’re essential for long-term growth.

Examples:

• “Email marketing software” (instead of “Mailchimp”)
• “Running shoes” (instead of “Nike running shoes”)
• “Project management tool” (instead of “Asana”)

Competition considerations:

• Usually more competitive than branded terms.
• Require stronger content and SEO efforts.
• May have lower initial conversion rates.
• Important for long-term growth.

Keywords by location

Local and geographic keywords are crucial for location-based businesses.

14. Local keywords

Local keywords are search terms that include specific geographic locations, such as cities, neighborhoods, or regions. They’re essential for local businesses, often trigger Google’s local pack results, usually have high commercial intent, and face less global competition. These keywords are crucial for companies that serve specific geographic areas and want to attract nearby customers.

Examples:

• “Pizza delivery Manhattan”
• “Dandelion chocolate, San Francisco”
• “Wedding photographers San Francisco”
• “SEO agency London”

Types of local keywords:

• Service + city (“plumber Boston”)
• Service + neighborhood (“hair salon SoHo”)
• Service + “near [landmark]” (“coffee shop near Central Park”)
• Service + zip code (“restaurants 90210”)

How to find them:

1. Combine your primary services with local area names.
2. Use Google My Business insights to see how people find you.
3. Check local competitor websites for location terms they target.
4. Use local keyword research tools.

15. “Near Me” keywords

“Near Me” keywords are search queries where users add “near me” to find local businesses or services in their vicinity. These keywords have extremely high commercial intent, representing mobile-first searches with immediate needs that often lead to same-day visits or purchases, and are growing rapidly with the adoption of voice search. They’re invaluable for local businesses seeking to capture customers who are ready to take immediate action.

Examples:

• “Coffee shops near me”
• “Auto repair near me”
• “Gyms near me”
• “Italian restaurants near me”

Optimization strategies:

• Ensure Google My Business is fully optimized.
• Include location information throughout your website.
• Create location-specific landing pages.
• Optimize for mobile and page speed.
• Encourage customer reviews and local citations.

How to find different types of keywords:

Free methods

• Google Autocomplete: Start typing your seed keyword in Google and note the suggestions that appear. These represent real searches people are making.
• People Also Ask: Look for the expandable questions that appear in search results. Each question represents a potential keyword opportunity.
• Related Searches: Scroll to the bottom of Google search results to find related search terms.
• Google Search Console: Check what keywords your website already ranks for. Look for opportunities to optimize for terms that rank on the first two pages of the search results.
• Competitor Analysis: Visit your competitors’ websites and note the terms they optimize for in titles, headings, and content.

Measuring keyword performance

Key metrics to track

1. Rankings: Monitor position changes for target keywords to see if your optimization efforts are working. Track both individual keyword positions and overall ranking trends.

2. Organic Traffic: Track search traffic from different keyword groups to understand which types of keywords drive the most visitors to your site.

3. Click-Through Rate (CTR): Measure how compelling your titles and meta descriptions are by monitoring what percentage of people click on your results when they appear in search.

4. Conversion Rate: Track which keywords drive the most valuable actions (purchases, signups, downloads) to focus your efforts on high-converting terms.

5. Search Impression Share: See how often you appear for target terms compared to total search volume, helping identify growth opportunities.

Tools for tracking

1. Contentpen – AI blog writer tool

1. AI-powered keyword discovery and content optimization.
2. Comprehensive keyword analysis with search volume data.
3. Integrated content creation tools for keyword-optimized blog posts.

2. Google search console

1. Free tracking of rankings, impressions, and clicks.
2. Shows which keywords already drive traffic to your site.
3. Identifies opportunities for improvement.

3. Usermaven

1. Detailed traffic and conversion tracking.
2. Revenue attribution to specific keywords.
3. User behavior analysis for keyword-driven traffic.

4. SEMrush

• Automated position monitoring for target keywords.
• Historical ranking data and trend analysis.
• Competitor ranking comparisons.

5. Ahrefs

• Ongoing opportunity identification.
• Search volume and competition tracking.
• New keyword discovery and trend monitoring.

Conclusion

Remember: a successful keyword strategy isn’t about ranking for the most keywords, it’s about ranking for the right keywords that drive qualified traffic and conversions for your business.

The SEO landscape continues evolving, but focusing on user intent and providing genuine value will always be the foundation of effective keyword targeting. Use this guide as your roadmap, but always prioritize creating content that genuinely helps your audience. 

Start by auditing your current content against these keyword types, first identifying gaps in your strategy, and then begin creating content that targets the most valuable opportunities for your business.

Frequently asked questions

Creating content that ranks well in search engines requires both excellent writing and strategic keyword optimization. This comprehensive on-page SEO checklist provides everything you need to optimize your blog pages for better search rankings and increased organic traffic. 

Whether you’re a beginner or experienced marketer, these 15 essential techniques will help you maximize your content’s search visibility.

Why does on-page SEO still matter in 2025?

Search Engine Optimization (SEO) continues to evolve, but the on-page SEO checklist remains the foundation of any successful digital marketing strategy. While Google’s algorithms become increasingly sophisticated, the fundamental principles of creating content that both users and search engines love haven’t changed.

In 2025, on-page SEO best practices are more crucial than ever. With billions of web pages competing for attention, your content needs to stand out through strategic optimization. 

The good news? Modern AI blog writer online like Contentpen make implementing these strategies easier than ever, automatically handling complex SEO optimization while you focus on creating valuable content.

This streamlined SEO checklist for beginners focuses on the 15 most impactful on-page optimization techniques that can dramatically improve your search rankings and user engagement. Unlike overwhelming, extensive point checklists, this guide prioritizes the elements that deliver the biggest SEO impact for your time investment.

Let’s start with the basics.

What is on-page SEO?

On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines and attract more relevant traffic. Unlike off-page SEO, which focuses on external factors like backlinks, on-page SEO deals with elements you can directly control on your website.

On-page SEO helps your website’s pages rank higher in search results by boosting your content’s relevance, improving user experience (UX), and signaling to search engines that your page is valuable and trustworthy.

This includes optimizing your content, HTML source code, and site architecture to make your pages more accessible to search engines and valuable to users. When you optimize content for SEO, you’re essentially creating a bridge between what people are searching for and what your content offers.

Key components of on-page SEO

• Content optimization: Keyword integration, search intent alignment, and comprehensive topic coverage
• HTML optimization: Title tags, meta descriptions, header tags, and URL structure
• Technical elements: Schema markup, page speed, mobile-friendliness, and crawlability
• User experience factors: Navigation, internal linking, visual content, and engagement signals
• Search intent alignment: Matching your content to what users actually want to find

A complete 15-point on-page SEO checklist

This complete SEO checklist covers all essential elements you need to optimize for better search rankings. Each point includes actionable steps and best practices to improve website SEO performance.

1. Use a clear and keyword-rich page title

Your page title is the first thing both users and search engines see. Craft compelling titles that include your primary keyword near the beginning while staying under 60 characters to avoid truncation in search results.

Title optimization checklist:

• Include your target keyword naturally (preferably at the beginning)
• Keep titles under 60 characters for full visibility
• Make each title unique across your website
• Write for humans first, search engines second
• Avoid keyword stuffing and clickbait tactics
• Use title tag modifiers like “Best,” “Complete,” “2025,” or “Ultimate”

Best practices for title tags:

• Front-load your keyword for maximum impact
• Use power words that encourage clicks
• Include your brand name when space allows
• Test different variations to improve click-through rates
• Add compelling modifiers to stand out in search results

Title tag modifiers that work:

• Best
• Complete
• Ultimate
• [Current year]
• Checklist
• Guide
• Step-by-step

Example: “Complete On-page SEO Checklist: 15 Essential Steps for 2025”

Research shows that front-loading keywords in title tags can improve rankings, and pages with optimized titles see up to 30% higher click-through rates compared to generic titles.

2. Write a compelling meta description

The second most important thing in our SEO checklist are meta descriptions. They don’t directly impact rankings, but they significantly influence click-through rates. Write persuasive descriptions that include your target keyword and encourage users to click.

Meta description optimization checklist

• Keep descriptions between 120-160 characters (approximately 680 pixels)
• Include your primary keyword naturally (Google often bolds matching terms)
• Write compelling copy that addresses user intent and pain points
• Add a clear call-to-action (discover, learn, explore)
• Make each description unique across your website
• Use synonyms and related terms for context
• Clearly mention what users will get from your page

Meta description best practices

• Write clear, complete sentences that don’t get cut off
• Avoid duplicate descriptions across multiple pages
• Include your brand name when space allows
• Use active voice for better engagement
• Test different variations to improve click-through rates

Note: Search engines may sometimes generate their own descriptions for your pages. Writing clear, relevant descriptions that match search intent reduces the likelihood of this happening and gives you more control over how your page appears in search results.

The following image shows the examples of well-optimized meta titles and meta descriptions:

3. Use proper header tags (H1, H2, H3)

Header tags create a logical content hierarchy that helps both users and search engines understand your content structure. Use them strategically to improve website SEO and enhance user experience.

Header tag optimization checklist

• Use only one H1 tag per page (your main headline)
• Include your primary keyword in the H1, preferably near the beginning
• Structure content with H2 and H3 subheadings in logical order
• Place keywords naturally in headers without stuffing
• Keep headers descriptive and user-friendly
• Maintain proper hierarchy (H1 > H2 > H3 > H4)
• Make headers compelling and scannable

Header tag hierarchy and best practices

• H1: Your main page title that clearly describes the content
• H2: Major section headings that break up your content
• H3-H6: Subsection headings that create detailed structure

Advanced header optimization:

• Include relevant keywords naturally: Don’t force keywords, but include them where they make sense
• Write compelling headlines: Use action words and benefits to engage readers
• Create scannable content: Headers should allow users to quickly understand your content structure
• Align with search intent: Ensure headers match what users are looking for

Remember that you need to include related keywords in your headers naturally, but prioritize readability over keyword density. Well-structured headers improve user experience and help search engines understand your content topics and hierarchy.

Also read: 12 best AI SEO tools in 2025: Tested & ranked by real users

4. Include your target keyword early and naturally

Place your primary keyword within the first 100-150 words of your content. This signals to search engines what your page is about and helps with topical relevance and search intent alignment.

Early keyword placement strategies

• Include the main keyword in the first paragraph naturally
• Make it flow within the context of your introduction
• Don’t force keywords unnaturally into sentences
• Use variations and synonyms throughout the content
• Focus on user intent over strict keyword density
• Ensure the keyword placement makes sense to human readers

Beyond the first paragraph

• Natural keyword distribution: Spread your primary keyword throughout the content naturally
• Contextual usage: Use the keyword when it adds value to the reader’s understanding
• Avoid keyword stuffing: Don’t repeat the same keyword multiple times in close proximity
• Use related terms: Include synonyms and semantic variations

Remember: Google’s algorithms are sophisticated enough to understand context and related terms. Focus on creating comprehensive, valuable content that naturally incorporates your target keywords rather than mechanically inserting them.

5. Optimize URL structure

Next in our SEO checklist are URLs. Clean, descriptive URLs improve user experience and search engine crawling. Your URL should reflect your page’s content and include your primary keyword.

URL optimization checklist

• Keep URLs short and descriptive (under 60 characters when possible)
• Use hyphens to separate words, not underscores
• Include your target keyword near the beginning
• Avoid special characters, numbers, and parameters
• Use lowercase letters consistently
• Make URLs readable and logical
• Ensure each page has a single, canonical URL

URL structure best practices

• Place keywords toward the beginning of the URL
• Avoid unnecessary parameters and tracking codes
• Use canonical tags for duplicate content issues
• Create a logical hierarchy that reflects your site structure
• Make URLs human-readable and shareable

Good example: /complete-on-page-seo-checklist 

Poor example: /page123?id=4567&cat=seo&ref=blog

6. Write high-quality, original content

Content quality remains the most important on-page SEO ranking factor. Create comprehensive, valuable content that thoroughly addresses your audience’s needs and questions.

Content optimization checklist

• Write original, plagiarism-free content
• Aim for 1,000+ words for comprehensive coverage (top results average 2,000+ words)
• Include your primary keyword in the first 100-150 words
• Maintain optimal keyword density (1-2% naturally)
• Use LSI keywords and synonyms throughout
• Structure content with clear headings and subheadings
• Include relevant statistics, examples, and case studies
• Update content regularly to maintain freshness
• Focus on information gain – add unique value beyond existing content

Content quality indicators

• Original research and insights
• Comprehensive topic coverage
• Clear, engaging writing style
• Proper grammar and spelling
• Regular content updates
• User engagement metrics (time on page, low bounce rate)
• Multimedia elements (images, videos, infographics)

The information gain principle: Don’t just rehash existing content. Add unique insights, original research, personal experiences, or expert perspectives that aren’t available elsewhere. This is what separates ranking content from the rest.

Tools like Contentpen help you create high-quality, SEO-optimized content at scale while maintaining your brand voice and meeting search intent. The platform’s AI agents automatically research competitors and optimize content structure for better search performance.

7. Use LSI and related keywords naturally

Latent Semantic Indexing (LSI) keywords help search engines understand your content’s context. Include related keywords and synonyms naturally throughout your content to avoid keyword stuffing while improving topical relevance.

LSI keyword optimization

• Use synonyms and related terms throughout your content
• Include long-tail keyword variations
• Maintain natural language flow
• Research semantic keywords using tools like LSIGraph
• Study competitor content for related terms
• Focus on user intent and context

How to find LSI keywords

• Use Google’s “People also ask” section
• Check related searches at the bottom of Google results
• Use tools like Semrush’s Keyword Magic Tool
• Analyze competitor content for semantic terms
• Look at Wikipedia entries for your topic

Implementation tip: Naturally weave these terms throughout your content rather than stuffing them in artificially. Focus on creating comprehensive, contextually rich content that covers your topic thoroughly.

8. Add internal links to relevant pages

Internal linking helps distribute page authority throughout your site and keeps users engaged longer. Link to relevant pages using descriptive, keyword-rich anchor text.

Internal linking checklist

• Link to related, valuable content on your site
• Use descriptive, keyword-rich anchor text
• Don’t overdo it (2-5 internal links per 1000 words)
• Ensure links add genuine value for readers
• Create a logical link structure and topic clusters
• Use do-follow links for internal navigation
• Link to both newer and older relevant content

Internal linking best practices

• Link to high-authority pages on your site
• Use natural, contextual anchor text with target keywords
• Balance links throughout your content
• Regularly audit and update internal links
• Create topic clusters with supporting content
• Link to your most important pages from multiple locations

Anchor text optimization: Instead of generic phrases like “click here” or “read more,” use descriptive anchor text that includes relevant keywords:

• Good: “Learn about content automation strategies“
• Poor: “Click here to read more”

9. Include outbound links to authority sites

Linking to reputable, authoritative websites can improve your content’s credibility and provide additional value to readers. This practice can positively impact your SEO ranking factors by showing search engines your content is well-researched and trustworthy.

Outbound linking checklist

• Link to high-authority, relevant sites in your industry
• Use descriptive, contextual anchor text
• Open external links in new tabs to keep users on your site
• Ensure linked content is current and valuable
• Verify all links work properly and aren’t broken
• Don’t overuse external links (2-3 per 1000 words)
• Choose reputable sources like industry leaders, research studies, and official organizations

Quality outbound links demonstrate to search engines that you’re providing comprehensive, well-researched content and aren’t afraid to reference other valuable resources in your field.

Related: How to automate internal and external linking using Contentpen?

 10. Use image alt text for SEO

Alt text helps search engines understand your images and improves accessibility. Include descriptive alt text that incorporates relevant keywords when appropriate.

Image optimization checklist

• Add descriptive alt text to all images
• Include target keywords naturally in alt text
• Keep alt text under 125 characters
• Describe the image content specifically
• Use relevant keywords in image file names
• Optimize image file sizes for faster loading
• Choose appropriate image formats (WebP, JPEG, PNG)

Alt text best practices

• Write for users first, search engines second
• Avoid keyword stuffing in alt attributes
• Don’t start with “image of” or “picture of”
• Be specific and descriptive
• Include context when relevant to the surrounding content

Remember that images can also rank in Google Image Search, potentially driving additional traffic to your website. Optimized images with proper alt text and descriptive filenames are more likely to appear in image search results.

11. Ensure mobile-friendliness

With mobile-first indexing, your site must perform excellently on mobile devices. This is crucial for both user experience and SEO optimization.

Mobile optimization checklist

• Responsive design that adapts to all screen sizes
• Fast loading times on mobile (under 3 seconds)
• Easy navigation and readable text
• Touch-friendly buttons and links
• Optimized images for mobile viewing
• Accessible forms and interactive elements

SEO best practices

• Test your site on various mobile devices
• Use Google’s Mobile-Friendly Test tool
• Optimize for Core Web Vitals
• Ensure text is readable without zooming
• Make buttons and links easy to tap

Mobile traffic now accounts for over 60% of web traffic globally, making mobile optimization essential for SEO success.

12. Improve page speed

Page speed is a confirmed ranking factor and crucial for user experience. Slow-loading pages lead to higher bounce rates and lower search rankings.

Page speed optimization checklist

• Achieve loading times under 3 seconds
• Optimize and compress images
• Enable browser caching
• Minimize HTTP requests
• Use a Content Delivery Network (CDN)
• Minify CSS, JavaScript, and HTML
• Choose quality hosting with fast servers
• Eliminate render-blocking resources

Page speed impact on SEO

• Google uses page speed as a ranking factor
• Faster pages have lower bounce rates
• Improved user experience signals
• Better Core Web Vitals scores
• Higher conversion rates and user engagement

Pro tip: You can use PageSpeed Insights to check the speed of your web pages.

 12. Use schema markup

Schema markup (structured data) helps search engines understand your content better and can lead to rich snippets in search results. This technical SEO element can significantly improve your click-through rates and search visibility.

Schema markup benefits

• Enhanced search listings with rich snippets
• Better search engine understanding of your content
• Increased click-through rates from search results
• Improved local search visibility
• Better content categorization and indexing

Schema markup checklist

• Add appropriate schema types to your content
• Use JSON-LD format for implementation (recommended by Google)
• Test schema markup with Google’s Rich Results Test
• Include relevant properties for your content type
• Keep markup up-to-date with content changes
• Validate structured data regularly

Common schema types and use cases

• Article schema: For blog posts, news articles, and editorial content
• Product schema: For e-commerce pages with prices, availability, and reviews
• LocalBusiness schema: For businesses with physical locations, hours, and contact details
• FAQ schema: For frequently asked questions and answers
• Recipe schema: For cooking instructions, ingredients, and nutrition information
• Event schema: For dates, times, locations, and ticket information
• Review schema: For product reviews, ratings, and testimonials

Schema markup is an advanced but valuable on-page SEO technique that can set your content apart in search results and improve user engagement.

13. Optimize for featured snippets

Featured snippets occupy position zero in search results, driving significant traffic. Structure your content to answer common questions directly and concisely.

Featured snippet optimization tips

• Use question-based subheadings
• Provide clear, concise answers
• Use lists and tables when appropriate
• Include relevant keywords in answers
• Structure content logically
• Answer questions within 40-60 words

Types of featured snippets

• Paragraph snippets (most common)
• List snippets (numbered or bulleted)
• Table snippets (data comparisons)
• Video snippets (step-by-step guides)

Creating content that answers specific questions can significantly increase your chances of earning featured snippets and driving more organic traffic.

14. Add a clear call-to-action (CTA)

Every page should guide users toward a specific action. Whether it’s subscribing to your newsletter, downloading a resource, or making a purchase, include clear CTAs throughout your content.

CTA optimization checklist

• Use action-oriented language
• Make CTAs visually prominent
• Place CTAs strategically throughout content
• Test different CTA variations
• Align CTAs with user intent
• Keep CTAs relevant to the content

Well-placed CTAs can improve user engagement, reduce bounce rates, and increase conversions – all positive signals for search engines.

15. Monitor SEO performance and update content regularly

Publishing optimized content is just the beginning, maintaining strong search rankings requires ongoing monitoring and improvements. Search engine algorithms change frequently, and so do user behaviors. Regularly updating your content ensures it stays relevant, competitive, and aligned with current SEO best practices.

Performance monitoring checklist

• Track keyword rankings with advanced SEO tools.
• Monitor organic traffic trends and user engagement metrics (bounce rate, time on page, etc.)
• Identify underperforming pages and optimize them for improved results
• Update outdated statistics, facts, and broken links
• Refresh content based on new trends or search intent
• Re-optimize titles, meta descriptions, and headers if CTR drops
• Review internal links and add new contextual ones where appropriate

Why this matters:

Google rewards fresh, high-quality content. Pages that are regularly updated tend to perform better in search results compared to stagnant content. Refreshing your content also increases the chances of earning featured snippets, improving user engagement, and extending the lifespan of your blog posts. And with that our SEO checklist ends.

Best writing tool that simplifies on-page SEO

Managing all these on-page SEO best practices manually can be overwhelming, especially when creating content at scale. This is where Contentpen becomes invaluable for modern content creators and businesses serious about SEO optimization.

Contentpen’s multi-agent AI system handles research, writing, and optimization simultaneously. While tools like ChatGPT require multiple prompts and manual SEO work, Contentpen delivers SEO-optimized content ready for publication.

Contentpen automatically handles complex SEO optimization:

• Advanced keyword integration: Naturally incorporates your target keywords throughout the content while maintaining readability.
• SERP analysis and competitor research: Analyzes top-ranking pages to identify what works for your target keywords, ensuring your content meets or exceeds current ranking standards.
• Content structure optimization: Creates properly formatted headers, meta descriptions, and URL structures that follow the latest SEO optimization checklist 2025 standards.
• Automated internal linking: Intelligently suggests and adds relevant internal links from your website, improving site structure and user engagement.
• SEO-friendly formatting: Automatically formats content with proper heading hierarchies, bullet points, and readability enhancements.
• Maintain brand voice: Contentpen’s brand knowledge system ensures every piece of content aligns with your brand voice while meeting SEO requirements. 
• Bulk content generation: You can use Contentpen’s bulk content generation to scale your content marketing efforts. 

The following video shows the complete process of creating an SEO-optimized blog post with Contentpen:

Additional on-page SEO factors to consider

While the 15 points above form the core of effective on-page SEO optimization, several additional factors can further enhance your search performance:

• Technical elements: XML sitemaps, robots.txt optimization, canonical tags, Core Web Vitals, and HTML validation.
• Content enhancements: Regular content updates, multimedia integration, social sharing buttons, and user-generated content like reviews.
• Advanced tactics: Featured snippet optimization, voice search targeting, local SEO elements, and E-E-A-T signals through author credentials.
• Performance: Site uptime monitoring, accessibility compliance, cross-browser compatibility, and mobile-first design.

Implementation priority: Focus on mastering the core 15 points first, then gradually incorporate these additional elements based on your specific industry, audience, and business goals. Not every factor will be relevant for every website, so prioritize based on your unique circumstances and resources.

Also read: How to use AI for content creation?

Final thoughts: Turn this checklist into your SEO habit

This complete SEO checklist provides a roadmap for optimizing every piece of content you create. However, consistency is key to seeing results. Make these practices part of your regular content creation workflow.

Remember these key points:

• On-page SEO is an ongoing process, not a one-time task
• User experience should always be your priority
• Quality content beats keyword stuffing every time
• Regular monitoring and updates are essential
• SEO writing tools like Contentpen can streamline the entire process

Start implementing the tips in this on-page SEO SEO checklist today, and you’ll see improvements in your search rankings, user engagement, and overall online presence. 

Ready to transform your content creation process? Start your free Contentpen trial and experience how AI-powered content creation can revolutionize your SEO strategy.

Frequently asked questions

SEO writing has come a long way from keyword stuffing to smart, data-driven strategies that drive results. Today’s best SEO writing tool supports the entire content workflow – from keyword research and SERP analysis to real-time content optimization.

Whether you’re a content marketer, SEO strategist, or freelance writer, the right SEO content writing software can elevate your content’s visibility, engagement, and overall performance. In this guide, we’ll explore the top SEO writing tools and why the AI blog writer – Contentpen is leading the way. Along the way, we’ll break down key terms like SEO, article writing software, and content writing tools for SEO to help you choose the best fit for your needs.

1. Contentpen.ai – All-in-one SEO writing software

Contentpen.ai is a powerful, AI-powered SEO writing software that streamlines every aspect of content creation. From generating SEO-optimized outlines to finalizing publication-ready drafts, Contentpen provides a seamless experience for content creators who want to rank higher and convert better.

Key features

• Brand-aligned content: Learns from your website, blogs, and uploaded documents to match tone, style, and messaging.
• Custom brand profiles: Builds a knowledge base from your content for consistent brand voice.
• Smart keyword targeting: Suggests keywords based on volume, intent, and competition.
• High-CTR title suggestions: Recommends engaging titles based on SERP trends.
• Competitor & SERP analysis: Identifies content gaps and winning angles to outrank others.
• AI research & SEO outlines: Uses multiple agents to generate research-backed outlines with keywords, questions, and structure.
• Automated long-form drafting: Produces SEO-optimized blog posts using your brand tone with minimal input.
• Bulk content generation: Upload keyword lists to generate dozens of blogs at once with consistent quality.
• Internal/external linking assistant: Automatically suggests relevant contextual links within and outside your content.
• Real-time SEO optimization: Adds internal/external links, meta data, and alt text while checking for tone and plagiarism.
• Ask AI: On-demand AI support to generate ideas, rewrite content, or resolve content gaps.
• Refresh blog feature: Update outdated content automatically while preserving original intent and SEO value.
• AI-generated visuals: Inserts featured and in-line images relevant to blog context.
• One-click CMS publishing: Seamless export to WordPress or CMS with scheduling options.
• Kanban-style workflow: Organize tasks, approvals, and team collaboration in one dashboard.
• Multi-brand management: Handle multiple brands or clients in a single workspace.
• Content sprint planning: Run entire campaigns from research to publishing in batch mode.
• Plagiarism-free content: Generates unique, high-quality blogs every time.

Why Contentpen.ai tops the list

Unlike other tools that focus solely on optimization or generation, Contentpen provides a full-cycle SEO writing experience – from ideation to publication. It’s perfect for content marketers, agencies, and SEO teams looking for speed, scalability, and search visibility. Its intuitive interface makes it beginner-friendly while providing advanced features for pros.

Whether you’re creating product pages, blogs, pillar content, or landing pages, Contentpen.ai is the best SEO writing software to make your content stand out in search engines. It combines the best aspects of SEO content writing software, SEO content editor, SEO content platform, and website content writing software functionality.

2. Surfer

Surfer SEO is a widely used SEO content writing tool, designed to help writers craft content that ranks well on Google by following real-time SERP data.

Key features

• SERP-driven AI content: Surfer analyzes the top 10–20 pages ranking for your keyword and provides a data-backed structure.
• Content Editor with SEO Score: Writers receive a live content score based on keyword usage, structure, headings, and more.
• Keyword suggestions and guidelines: Offers recommended NLP terms and phrases for semantic depth.
• Collaboration tools: Invite team members to review and optimize content collaboratively.

Why choose Surfer

Surfer excels in providing highly data-driven insights. Its real-time optimization guidance ensures that your articles are not just well-written, but also highly competitive. If you’re an SEO professional or a content team looking for accurate content grading and keyword suggestions, this SEO writing software should be part of your toolkit.

That said, while Surfer is strong on data and SERP alignment, it can feel rigid or overwhelming for non-technical writers. Tools like Contentpen.ai take a more intuitive and streamlined approach, combining deep optimization with ease of use, making it a smarter pick for both solo writers and scaling teams.

3. Clearscope

Clearscope is a premium SEO content writing software focused specifically on optimizing existing content. It’s ideal for large teams or agencies that require scalability and precision.

Key features

• Content grading and scoring: Clearscope assigns a grade to your content based on its relevance and completeness compared to top-ranking results.
• Keyword and topic suggestions: Generates a comprehensive list of LSI and NLP keywords based on real-time SERPs.
• Advanced readability analysis: Ensures your writing is both SEO-friendly and user-friendly.
• Google Docs and CMS integrations: Use Clearscope directly in your preferred writing platform.

Why Clearscope is powerful

Clearscope doesn’t just help you write better – it helps you write smarter. By enhancing semantic SEO, content depth, and topical relevance, it enables teams to outperform competitors in organic rankings. It also works well as an SEO content editor, SEO content tool, and a trusted part of many SEO content writing tools’ free trials.

However, Clearscope’s premium pricing and focus on existing content optimization may not suit everyone, especially smaller teams or creators producing fresh content at scale. In contrast, Contentpen blends affordability with advanced features like real-time writing assistance, keyword optimization, and SERP-driven guidance, making it a more accessible and well-rounded solution for modern content teams.

4. Semrush

Semrush, best known for its keyword research and SEO tracking tools, now offers a comprehensive SEO writing toolkit. Its AI copilot and content template tool work together to streamline content creation.

Key features

• SEO content template: Automatically builds outlines based on top-ranking pages.
• AI writing assistant: Suggests headlines, paragraphs, and meta tags using real-time keyword insights.
• Content audit reports: Identifies keyword gaps, tone mismatches, and structure weaknesses.
• Built-in plagiarism and readability checks: Helps ensure unique and accessible content.

Ideal use case

Semrush’s SEO content writing software is a solid choice for marketers already invested in the Semrush platform. It excels at content planning, auditing, and keyword targeting, making it a valuable asset for those managing SEO blog writing tools, SEO article writing software, SEO blog writing tool, and website content writing software all in one place.

However, when it comes to drafting content from scratch with real-time SEO guidance, Semrush may feel more fragmented. That’s where Contentpen shines – offering an end-to-end experience that combines SERP-driven content creation, seamless writing workflows, and smarter AI assistance for modern content teams.

5. Frase

Frase is a smart SEO content writing software tool that automates research and outlines. It’s ideal for content strategists and writers who want to save time on prewriting tasks.

Key features

• AI-generated content briefs: Save hours on research by auto-generating structured outlines.
• SEO content editor: Optimize content in real time with keyword scoring.
• Answer engine integration: Identify and target questions your audience is searching for.

Why Frase is unique

Frase simplifies the research phase of content creation, making it a standout SEO article writing software for bloggers, content marketers, and SEO specialists. Its automated outline generation based on live SERP results saves time and helps maintain topical relevance.

It integrates well into workflows using SEO content writing tools, tools for SEO content writing, and content writer software, especially for those focused on quick research and outline building.

That said, while Frase is excellent for speeding up research, it may require additional tools for full-scale writing, optimization, and performance tracking. For teams seeking an all-in-one solution that covers everything from idea to execution, Contentpen delivers deeper SEO integration, real-time writing assistance, and smarter optimization – all within a single platform.

6. Jasper

Jasper (formerly Jarvis) is an AI writing tool known for producing long-form content quickly. Though not built exclusively for SEO, Jasper includes features for SEO-friendly writing.

Key features

• SEO mode: Integrates with Surfer SEO for real-time optimization.
• Multiple content templates: From blog intros to AIDA frameworks.
• Brand voice memory: Ensures content remains consistent across outputs.

Ideal for scale

Jasper is a powerful addition to any SEO content writing software stack, particularly useful when you need to generate high-volume content fast. Known for its AI writing capabilities, Jasper excels at speed and scale but works best when paired with other SEO content tools like Surfer or Clearscope for deeper optimization.

It’s especially effective for teams using content writing software online, incorporating SEO article writing tools, and relying on an SEO writing assistant tool to streamline production.

However, Jasper often requires multiple integrations to deliver end-to-end SEO performance. In contrast, Contentpen offers a more unified solution – combining fast, AI-powered writing with built-in SEO analysis, SERP data, and real-time optimization, eliminating the need for juggling multiple tools.

7. Scalenut

Scalenut is a comprehensive SEO writing software solution designed to handle everything from keyword research to content creation.

Key features

• Cruise mode writing: Generates a blog in minutes based on target keywords.
• NLP term integration: Optimizes your content for semantic relevance.
• Content reports: Shows competition benchmarks and improvement areas.

Why use Scalenut

Scalenut is a full-suite SEO content writing tool designed for scale, making it especially valuable for agencies managing multiple clients and campaigns. From topic planning to optimization, it streamlines content operations across the board.

It’s best suited for users looking to consolidate the best SEO writing tools, tools for content writing, and SEO blog writing tools within a single dashboard.

That said, Scalenut’s breadth of features can come with a learning curve, and its interface may feel overwhelming for individual creators or smaller teams. Contentpen offers a cleaner, faster alternative – combining powerful SEO insights, AI-assisted writing, and intuitive workflows, all without the bulk. It’s ideal for those who want scale without the complexity.

8. Copy.ai

Copy.ai is a dynamic SEO content software built primarily for generating marketing copy and short-form content. Though not as robust for full articles, it’s highly efficient for ads, product descriptions, and social captions.

Key features

• Ad copy generation: Quickly create Google Ads, Meta headlines, and sales copy.
• Meta descriptions and e-commerce product text: Built-in templates for fast SEO copywriting.
• Content rephrasing and idea generation: Useful for refreshing old content or brainstorming.

Best for

Social media managers, paid ad specialists, and ecommerce brands. While it isn’t a replacement for full-scale SEO content writing software, Copy.ai is a solid SEO writing tool for performance copy and microcontent.

9. Writesonic

Writesonic offers both short-form and long-form content generation tools, positioning itself as a multipurpose SEO writing assistant tool with startup-friendly pricing.

Key features

• Landing page copy: Includes templates for creating SEO-optimized landing pages.
• Blog post writer: Generates intro, body, and conclusion sections automatically.
• AIDA & PAS framework support: Ideal for writing structured and persuasive content.

Who should use it

Writesonic is a solid choice for growth marketers, SaaS founders, and content creators who need quick content at scale. It pairs well with SEO content writer software, content writing software, and broader content writer tool stacks.

However, for teams looking for more editorial control, deeper SERP analysis, and real-time SEO optimization within one streamlined platform, Contentpen provides a more robust and purpose-built alternative, especially for those focused on content that ranks and converts.

10. Anyword

Anyword combines AI generation with conversion-focused optimization, making it a unique SEO content writing software for performance marketers.

Key features

• Predictive performance score: Anticipates how well your content will convert.
• Audience targeting: Customize tone and message based on user persona.
• A/B testing for copy: Test different headlines, CTAs, and descriptions for paid ads.

Where it excels

Anyword is especially effective for e-commerce teams and paid media specialists. Its predictive tools help optimize content for ROI, making it a great SEO blog writing tool for ad-focused strategies.

That said, while Anyword excels at short-form and ad content, it’s not built for creating in-depth, SEO-rich blog posts or long-form articles. For that, tools like Contentpen offer a more complete solution – blending AI writing, SERP insights, and SEO optimization into one powerful platform for content teams.

Supporting tools for SEO content writing

To maximize your success with any SEO content writing software, it’s essential to use supporting tools that enhance research, visibility, and strategy:

Ahrefs

• Comprehensive keyword research tool
• Tracks backlinks, keyword positions, and SERP features
• Great for identifying content gaps

Moz

• Known for domain authority metrics and keyword explorer
• Ideal for tracking ranking shifts and opportunities

Google Search Console

• Free tool to monitor your site’s organic performance
• Provides data on CTR, impressions, indexing, and technical SEO issues

BuzzSumo

• Discover trending topics and viral headlines
• Helps generate content ideas based on what’s working in your niche

AnswerThePublic

• Visual keyword mapping tool
• Generates long-tail queries and question-based searches that you can target in blogs

These tools integrate well with your SEO article writing tools, content writing tools, and broader SEO content software stack to build a robust SEO content workflow.

FAQs about SEO writing software