Category: Product guides and updates

If you have watched your Ahrefs credits vanish halfway through the month, you are not alone.

Ahrefs is still one of the strongest SEO platforms, but more marketers search for Ahrefs alternatives every year. Pricing, usage limits, and shaky traffic estimates can turn a helpful tool into a source of stress.

The good news is that there are plenty of tools like Ahrefs that cost less, fit your workflow better, or add features Ahrefs skips. 

This guide walks through 12 tested Ahrefs alternatives, from full SEO suites to focused keyword research tools and free options. 

So, let’s explore them in detail.

Why people are leaving Ahrefs (or looking for something cheaper)

When people talk about Ahrefs alternatives, the first reason they mention is almost always money and limits. 

On Lite ($108/month) and Standard ($208/month) plans, Ahrefs gives you a small pool of credits, and almost every report uses one of them. If you open Site Explorer a few times a day or pull big keyword lists, those 1000 credits in the Lite plan can disappear in a week. 

After that, you either pause your work or buy more credits, which makes Ahrefs pricing feel unpredictable for freelancers, agencies, and small in‑house teams.

Data confidence and channel coverage are the next big concerns:

• Traffic estimates: Many users share screenshots where Ahrefs shows far more organic traffic than Google Search Console for the same site, which makes client reports harder to explain.
• Single‑channel focus: Ahrefs focuses almost only on SEO. Teams that also manage PPC, social, or content calendars still have to pay for other platforms.
• Learning curve: For beginners who already feel overwhelmed by the interface, that mix of price, data questions, and missing channels is enough to start testing an Ahrefs substitute that feels simpler and more complete.

Put together, those factors explain why “ahrefs alternatives reddit” threads keep growing every month.

How we evaluated each Ahrefs alternative

We tested each tool on live sites across a mix of content-heavy blogs, SaaS pages, and agency client accounts.

For keyword data, we cross-referenced volume and KD figures against Google Search Console impressions and Semrush baselines to spot gaps. 

For backlink tools, we pulled reports on domains with known link profiles and checked for phantom links or inflated counts. 

AI tracking features were evaluated by monitoring brand mentions across ChatGPT, Perplexity, and Google AI Overviews over a 4-week window. 

Pricing accuracy was verified against each tool’s published plans at the time of writing. Tools that showed consistently unreliable data across two or more tests did not make this list.

Top Ahrefs alternatives right now

Before we move on to the detailed Ahrefs alternatives list, it is important to note that no single platform fits everyone. 

So, the best Ahrefs alternative for you depends on your goals, channels, and budget.

To keep things simple, you will see the alternatives in the following categories:

• Content creation and strategy tools
• Full all‑in‑one SEO and marketing suites
• Budget‑friendly and entry‑level options
• Specialist backlink and AI search tools

Let’s explore each option in more detail.

Content creation and strategy tools

In this category of tools, you will see alternatives that are better than Ahrefs in creating SEO and GEO-optimized content for better AI visibility and SERP results.

1. Contentpen – Best for creating content that earns links

Contentpen comes first because every SEO stack works better when you publish content worth ranking and linking to. It is an AI-powered blog platform that guides marketing teams, agencies, and solo writers from topic ideas to polished long‑form articles.

Contentpen vs. Ahrefs

When compared with Ahrefs, Contentpen delivers complete keyword research, with accurate CPC, keyword volume, and KD values, along with drafting, editing, and publishing in one place. It also offers GSC-style website analytics and SEO suggestions to uplift decaying pages, surface quick wins, and CTR opportunities.

With this SEO platform, you close the loop between research and publishing to streamline workflow and boost publishing productivity.

Other than these perks, you get the following features with Contentpen that Ahrefs doesn’t provide:

• Internal and external linking automation
• AI image generation and built-in media library
• Content scheduling
• Bulk content generation
• Custom content presets
• Integrated publishing

But the one area where Contentpen differs from a tool like Ahrefs by design is deep competitor backlink analysis. If your workflow is heavily link-prospecting-first, you may want to pair Contentpen with a specialist backlink tool. 

But for teams whose primary output is content and who want SEO data, writing, and publishing in a single window, then Contentpen is the most practical starting point.

Pricing

Plans start at $27/month (Starter Plan) with 10 articles and 30 AI images/month. There’s also an option to upgrade later if required.

2. Writesonic – Best for AI search visibility and GEO

Writesonic started as an AI writing platform, then added SEO and visibility tools focused on how brands appear in AI-powered search. Its GEO feature tracks mentions, links, and sentiment across ChatGPT, Perplexity, Gemini, and Google AI Overviews, so you see how often your brand is quoted by major AI assistants.

You also get an AI article writer, chatbot (Chatsonic), and basic keyword tools, but the full GEO stack sits on higher‑priced plans. Writesonic makes the most sense for brands that care deeply about AI search exposure and want writing tools and monitoring under one roof.

Writesonic compared with Ahrefs

As compared with Ahrefs, the price for Writesonic is considerable. That said, we found Writesonic’s UI much more appealing than Ahrefs.

Also, Writesonic is a much more powerful tool to check AI visibility with prompts and third-party mention tracking than Ahrefs.

With that said, we would say that the keyword research for Writesonic is much more basic compared to Ahrefs. The tool pulls data from Google Keyword Planner, which can be accurate, but with limitations.

Pricing

Writesonic plans start at $79/month (Starter Plan) with 15 SEO-optimized articles and 50 AI Search Tracking prompts.

All‑in‑one SEO and marketing suites

In this category, we have many tools to discuss. Here you will find the most direct head-to-head competitors to Ahrefs that you can consider right now.

3. Semrush – Best all-in-one alternative

Semrush is the closest direct rival to Ahrefs and a favorite among SEO tools like Ahrefs for full‑funnel marketing teams. It bundles SEO, PPC, social, and content tools in one place, with highlights such as the Keyword Magic Tool, precise daily Position Tracking, an AI Visibility Toolkit, and an SEO Writing Assistant.

How Semrush compares with Ahrefs

Honestly, it all comes down to your priorities. If you want to stick to SEO as a SaaS brand, choose Ahrefs. If your campaigns stretch past organic vs. paid traffic, then it is time to consider Semrush.

The reason we’re saying this is that Semrush isn’t a budget-friendly option compared to Ahrefs. In fact, its starter plan is more expensive than Ahrefs ($165/month vs. $108/month). Therefore, it all comes down to priorities and what you like using daily.

Personally, we recommend Ahrefs for SEO only, and Semrush only if you have to make use of its PPC campaigns and far enhanced AI visibility and competitor analysis.

Pricing

The Starter plan starts at $165.17/month with 500 keyword tracking, 300 AI visibility reports per day, and keyword research tools.

4. SE Ranking – Best for SMM and all-in-one marketing suite

SE Ranking is a well‑rounded, all‑in‑one platform that many small teams pick as an alternative to Ahrefs without giving up core features. 

You get accurate rank tracking with flexible check frequency, keyword and competitor research, website audits, SEO backlink monitoring, and extras like a Keyword Grouper and AI Overviews Tracker.

SE Ranking vs. Ahrefs

SE Ranking is not a budget-friendly alternative to Ahrefs. However, it is a lucrative option for teams that want the SEO tools of Ahrefs with SMM (Social Media Marketing) features.

We also found SE Ranking’s site SEO audit option to be much more powerful than Ahrefs, with 250k pages per month. The API pricing is also transparent for agencies and businesses that want to integrate the tool with their existing workflow.

Pricing

The plans for the base tool start at $103.20/month with 2000 keywords and 100 prompts to track daily. This limit is much more generous than Semrush and Ahrefs combined.

Budget‑friendly and entry‑level options

With budget-friendly options, our goal is to surface tools that can compete with Ahrefs at some level, while also delivering something unique.

5. Serpstat – Best budget all-in-one tool with AI tracking

Serpstat is a lower‑cost all‑in‑one platform that covers keyword research, rank tracking, audits, and competitor analysis, along with AI search tracking. It flags queries that trigger Google AI Overviews and includes an LLM Brand Monitor, so you can track how often your site appears in generative answers.

The interface and data depth do not quite match Ahrefs or Semrush, but the price and AI focus make Serpstat a smart pick for smaller teams that want broad coverage plus early insight into AI‑driven SERPs.

Serpstat vs. Ahrefs

In our testing, we found Serpstat’s data to be a bit unreliable compared to other SEO tools, especially when it came to backlink analysis.

We saw some sites linking to us, even when there were no links present. Also, there was a serious gap between Serpstat’s keyword values (CPC, keyword volume, and difficulty score) when put head-to-head with Semrush, SE Ranking, or Ahrefs.

Pricing

Serpstat plans start at $50/month (Individual), which is an ideal starting point for freelancers or SEO beginners.

6. Ubersuggest – Best for tight budgets and lifetime deals

Ubersuggest from Neil Patel is another popular entry in lists of Ahrefs alternatives, especially for beginners. It lets you run keyword research, basic site audits, content idea reports, and competitor checks, plus an AI Keyword Overview that suggests prompts, all through a simple dashboard.

Ubersuggest compared with Ahrefs

We have mixed feelings about Ubersuggest, and here’s why.

Yes, it comes at a much lower cost to Ahrefs ($6.67/month vs. $108/month), but it does not provide detailed backlink or competitor analysis like others.

Also, the annual plan is too limited for any sort of enterprise SEO or AEO workloads. With just 15 AI prompts/project and 3 AI topics, we feel that Ubersuggest is only suitable for individuals and SMBs.

Pricing

The biggest advantage that Ubersuggest offers over other tools is its lifetime deals (LTDs). You can own the tool forever, starting at $200 for 2-7 websites.

7. Mangools – Best for SEO beginners

Mangools is a friendly suite of five small apps that many bloggers and beginners use as their first Ahrefs alternative. KWFinder uncovers long‑tail keywords with clear difficulty scores, SERPChecker and SERPWatcher handle basic SERP analysis and rank tracking. The tool also offers the LinkMiner plus SiteProfiler to cover simple backlink and authority checks.

The data index is smaller than Ahrefs, and there is no advanced audit module, but pricing is far lower. That combination makes Mangools ideal for bloggers and solo SEO professionals focused on content planning and early‑stage keyword research.

Mangools vs. Ahrefs

The biggest upside with Mangools is its intuitive user interface, which makes it easy to use for beginners. Sure, it won’t tell you world-class backlink data or Citation Flow, but Mangools is enough for a starter professional who doesn’t want that deep competitor or AI visibility analysis.

Besides that, Mangools offers fast customer support for all plans, unlike Ahrefs, where support can vary from plan to plan.

Pricing

Surprisingly, Mangools is the cheapest SEO tool in our Ahrefs alternatives list. The plans start at $18.85/month (annual plan), but with basic keyword research and SERP analysis features.

8. SEO PowerSuite – Best for local usage

SEO PowerSuite is a desktop bundle made up of Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant instead of a browser‑based SaaS. Because you install it locally, you can track unlimited keywords, websites, and backlinks without worrying about credits or per‑project caps, which is rare among sites like Ahrefs.

You still get deep keyword research, technical SEO audits, and backlink analysis tools. That makes SEO PowerSuite a smart fit for agencies and consultants who manage many projects and prefer paying for software once instead of per‑seat subscriptions.

How does SEO PowerSuite compare with Ahrefs?

Since SEO PowerSuite works entirely on your local device, it eliminates cloud errors or server-side problems that you can face with Ahrefs.

Other than that, SEO PowerSuite is a slightly better buy than Ahrefs if you want different SEO tools in one place. It is also cheaper than Ahrefs, which means many small businesses will want to capitalize on this tool before moving on to more powerful all-in-one SEO suites.

Pricing

Plans start at $29.10/month with a free version that you can download now. The best thing is PowerSuite’s unlimited projects, keywords, and backlink tracking, making it a unique offering in 2026.

Specialist backlink and AI search tools

In this category of tools, we focused on surfacing alternatives to Ahrefs that specialize in backlink data or AI search tracking.

9. Moz Pro – Best for domain authority tracking

Moz Pro is one of the legacy SEO tools, like Ahrefs, and it still has a loyal user base. The suite includes Keyword Explorer, Link Explorer, and site audits, but the real draw for many marketers is the Domain Authority (DA) metric used in so many reports and outreach campaigns.

Moz Pro vs. Ahrefs

Compared with Ahrefs and Semrush, its link and keyword indexes are smaller, and some filters feel limited. Yet, if your clients ask about DA scores, Moz remains a natural choice for tracking authority over time while still covering keyword and site health basics.

Another thing that our team noticed while testing is the data accuracy for link tracking. The site audits are spot on and help you quickly fix pages with errors for better user accessibility on the Internet.

Pricing

Paid plan starts at $99/month (Standard plan) with 300 tracked keywords and 400k pages crawled per month.

10. Majestic – Best for pure backlink analysis

Established in 2004, Majestic is a specialist among Ahrefs alternatives, focusing only on backlink data with no keyword, rank tracking, or audit modules. 

Its Trust Flow and Citation Flow scores help you judge link quality and quantity at a glance, which many link builders still rely on every day for prospecting and risk checks.

Ahrefs vs. Majestic

This comparison only makes sense if you want to focus on backlinking and link-building efforts. For that purpose, yes, Majestic is better.

But, if you want an overall SEO + AEO tool, our recommendation is to stick with Ahrefs as it is a more well-rounded tool than Majestic.

Also, Majestic’s UI feels much less intuitive and modern than many other Ahrefs competitors on the list. So, it is definitely not beginner-friendly.

Price

Price starts at $49.99/month with referring IPs, subnets, Link Graph, Site Explorer, and Keyword Generator access.

11. RankDots – Best for topical authority and AI search

RankDots focuses less on single keywords and more on topic maps, which makes it stand out among newer keyword research tools. 

It reads live SERPs, groups related phrases by intent, and highlights easy‑to‑win areas where your site can grow topical authority and improve your odds of winning AI Overviews.

RankDots works best when paired with another tool for backlink data. That said, we believe it still deserves a place in any list of the best SEO tools in 2026 for teams that care about clusters and AI search visibility.

RankDots comparison with Ahrefs

The experience of using RankDots is much smoother than Ahrefs. The content planning feature is the biggest difference between RankDots and Ahrefs.

We also enjoyed the automatic keyword research feature, where the tool takes your domain as input and recommends phrases and words that you can use to rank. RankDots does take some time in processing, but we think the wait is worth it.

Price

RankDots is also one of the most affordable backlink/AI search tools on the list, starting at $29/month. That said, we would recommend Majestic if you want a dedicated backlink analysis tool or if you want to cross-reference values with another SEO platform.

12. Search Atlas – Best AI-integrated Ahrefs alternative for agencies

Search Atlas feels familiar to anyone who has used Ahrefs or Semrush, but it adds an AI assistant called OTTO SEO that suggests fixes and priorities. 

You still get site overview reports, keyword discovery tools similar to Semrush’s Keyword Magic Tool, and visual site maps to spot weak areas across your domain.

Search Atlas vs. Ahrefs

Because it is newer, users sometimes report bugs or tight limits on keyword checks. Even so, many find its traffic estimates closer to analytics data than Ahrefs for some niches, which makes Search Atlas interesting for agencies that want AI-guided audits and recommendations.

Pricing

Search Atlas pricing starts at $99/month, which is not entirely cheap. It comes with one-click publishing to CMS platforms, GBP audit, content planner, and other features.

How to build a free Ahrefs alternative stack

A common question is whether there is a free alternative to Ahrefs that can fully replace it. The honest answer is no, because no single free tool that matches its massive link index, keyword database, and reporting in one place.

What you can do is build a small stack of free SEO tools like Ahrefs that together cover most daily SEO tasks without eating your budget. 

The mix below handles performance data, site audits, backlink checks, and light keyword research well enough for many solo projects and early‑stage startups.

Google Search Console is non‑negotiable here because it is the only source that shows exactly what you already rank for and how often people click. 

Screaming Frog gives you a serious technical crawl for up to 500 URLs for free. It identifies 404s, 5XX errors, and more with high accuracy and efficiency. You can also get more crawls for free by using Screaming Frog in “list mode” to audit priority URLs without needing a license.

Keyword Surfer fills in the gaps with quick backlink checks and in‑SERP keyword ideas when you need them. 

This free tool stack will not replace full competitor research. But it works well for bloggers, early‑stage founders, and anyone who only needs Ahrefs alternatives free for light SEO checks and work.

How to choose the right Ahrefs alternative for your needs

With so many Ahrefs alternatives on the table, the best choice is not the one that looks flashiest, but the one that fits your daily work. 

Instead of asking which tool is best, focus on a few simple filters by working through these steps:

1. Define your main use case

Ask yourself, what do you want to do with the tool? 

If your primary concern is content production and publishing, then tools such as Contentpen or Writesonic work the best.

However, if your team wants to conduct technical SEO audits on a budget, then Screaming Frog works best for small sites and agencies.

Similarly, if multi-channel campaigns across SEO, PPC, and social media are your thing, then we recommend using Semrush instead of Ahrefs.

2. Match tools to that use case

This is where you narrow down your options. As we discussed earlier, matching the tool to your use case is highly important.

For instance, if you want to utilize a tool that works locally, then SEO PowerSuite is a better option. To each their own.

3. Set a realistic budget

Decide what you can spend each month and rule out anything that would pressure that number to avoid budget overruns.

You can opt for tools, such as Serpstat or Ubersuggest, if you are running under a lot of expenses and want to cut costs. Neither of these tools is as comprehensive as Ahrefs, but they are able to perform basic SEO and GEO-optimization tasks.

4. Decide how much AI search tracking matters

Tools like Writesonic and RankDots start to shine if you care about AI Overviews and AI assistant mentions. Therefore, you need to ask yourself if your business type or niche requires heavy AI search tracking or not, and then make a tool decision.

Here is a quick summary to make the choice easier.

A useful rule of thumb: SEO tools are decision‑support systems, not magic wands. Pick the one that helps you make better decisions with the least friction. Then, set up a simple test project, and give it a month of real use before you commit to long-term use.

Final thoughts

Ahrefs still earns its reputation, but credits, pricing, and a narrow channel focus mean it is not the right fit for every team or budget.

The good news is that you now know 12 Ahrefs alternatives plus a free tool stack. You can match tools to your goals and budget instead of forcing your workflow into one platform.

Whatever you pick, remember that even the best Ahrefs alternative only shows what is working, while the real gains come from the content you publish. 

Contentpen gives you that content engine by guiding you from keyword ideas to long‑form drafts and publishing with smart linking built in. 

Write content that’s built to rank, not just read

Create search-optimized blogs aligned with SEO and GEO signals, so your content performs well across search and AI-driven discovery.

Try SEO Blogging FREE →

Try Contentpen for your next article and see how much smoother SEO feels when strong data and strong writing support each other.

Frequently asked questions

If you’re creating content that ranks, converts, and stands out, finding the right keywords is half the battle. In Contentpen, spotting high opportunity keywords, those with good traffic potential and low competition, is a breeze if you know where to look.

Here’s a step-by-step guide to help you uncover keywords that bring results without too much hassle.

Step 01: Log in to your Contentpen dashboard

Once you’re logged in, go to the “Keywords” tab in the left-hand menu.

Step 02: Add keywords manually or generate with AI

After that, you’ll be taken to a new window where you will be given three options.

You can either:

• Add keywords manually or import from CSV through Semrush, Ahrefs, or any other SEO tool. You can also use AI-generated keywords if you want.

• If you choose ‘AI Generated Keywords’, you’ll be required to select or deselect your existing content pillars. The tool will also allow you to add a new content pillar if one doesn’t exist, and the option to change the number of keywords received per topic.

• If you choose the manual option, type each keyword and press Enter. Repeat this process until all keywords are added. Duplicates will be ignored by the system.

Also read: How to use Contentpen presets to save time and write faster?

Step 03: Filter keywords by opportunity

After entering your keywords, you’ll see four filter cards at the top of the page:

• All
• Recommended
• Starred
• Generated

From these cards, choose the ‘Recommended’ card to filter your list for keywords with high volume, high cost-per-click (CPC), and lower difficulty.

Step 04: Analyze the keyword metrics

Each keyword will show useful data such as:

• Difficulty, Difficulty Score, Volume, Intent, CPC, and Action options. These help you choose the keywords with the best ranking potential.

Step 05: Generate articles instantly (Optional)

Once you’ve narrowed down a high-opportunity keyword, click on “Generate article” to start creating content right away. 

On this screen, enter the article title, or use integrated AI to suggest an SEO-optimized topic. Then, select your content preset, and you’ll get your complete article in a few minutes. No switching tabs or tools, Contentpen handles it all in one place.

Also read: How to create a blog in less than 10 minutes using content presets.

Benefits of using high-opportunity keywords for your content

Here are the top benefits of using high-opportunity keywords for your content:

1. Faster rankings with less competition

High-opportunity keywords typically have lower competition, meaning fewer websites are actively targeting them. This allows your content to rank higher in search engine results more quickly, especially if your website is relatively new or doesn’t have a high domain authority. 

Instead of struggling to outrank established competitors on broad, high-difficulty keywords, you can focus on terms where you have a realistic chance of appearing on the first page.

2. More targeted and qualified traffic

High-opportunity keywords often align with specific search intent. Users searching for them usually have a clear idea of what they’re looking for, whether it’s information, a solution, or a product. 

By targeting these terms, you’re more likely to attract visitors who are genuinely interested in your content, product, or service, resulting in higher engagement and conversion rates.

3. Higher return on content investment

Creating content requires time, research, and resources. High-opportunity keywords enable more value from that investment. 

Automated keyword research

Work on keywords worth writing, for

Get search terms with real ranking potential, not just high volume.

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Since these keywords are easier to rank for and still offer decent traffic potential, you can achieve meaningful SEO results without a large budget or a long wait. This is especially beneficial for small businesses, startups, and agencies aiming for efficiency.

4. Smarter content planning and topic selection

Focusing on high-opportunity keywords allows you to build a content strategy around real search gaps in your niche. You’re not just creating random content, you’re addressing actual queries that aren’t yet fully answered by competitors.

This not only improves your chances of ranking but also positions your brand as a valuable and helpful resource in your industry.

5. Data-driven decision-making

High-opportunity keywords are identified through clear SEO metrics such as search volume, keyword difficulty, CPC, and user intent. 

This means you’re making informed decisions based on actual data, not just assumptions. It ensures that the topics you target have both demand and potential, reducing the risk of wasting time on content that won’t perform.

Final words

High-opportunity keywords equal faster rankings, more traffic, and better results. With Contentpen’s keyword research tools, you’re not guessing; you’re building content around real data and real potential.

So before you write, let our AI SEO writer guide you to the keywords that help you establish topical authority and presence online.

From outline to publish-ready content that fills them

Structured

Consistent

SEO-aligned

Fast

Generate Outlines FREE →

Frequently asked questions

Writing articles one by one can slow you down, especially if you’re managing multiple content projects, clients, or websites. 

That’s where Contentpen’s bulk article generation feature comes in. It allows you to create dozens of articles using presets and keywords in just a few clicks, saving you hours of manual work. 

Whether you’re building a niche blog network or preparing content for the entire month, our AI writing tool simplifies the entire content workflow.

In this guide, we’ll walk you through each step of creating articles in bulk using Contentpen and share tips to make the most out of this feature.

Step 01: Log in to your Contentpen dashboard

Start by logging in to your Contentpen account. If you don’t have one, you can sign up in seconds. Once inside, head to the main ‘Planner’ dashboard.

Step 02: Go to the bulk article generator

On the dashboard, look for the option labeled “Bulk Create.” This feature is designed specifically for creating multiple articles in one go.

Step 03: Add keywords, topics, and presets

To create articles in bulk:

• Add a primary keyword
• Enter your topic
• Choose a preset if you’ve set one (or just stick with the default template)

To add a row, just click on “Add Row”.

💡 Tip: Want to generate a topic based on a keyword? Just hit the button next to the topic field, and it will auto-suggest one for you.

Also read: How to write an article using Contentpen?

Step 04: Start bulk article generation

Once your rows are ready, click the “Generate Articles” button. Contentpen will begin generating content based on the inputs you’ve provided. You’ll see real-time status updates on your content planner dashboard.

Step 05: Review, edit, and export your content

Head back to your dashboard and wait for the generation process to complete.

Once all articles are generated, you can:

• Preview each article inside Contentpen’s editor to make quick edits or refresh an existing article for better SERP rankings and AI visibility.

After reviewing your articles, you can:

• Share the article link for a peer consultation.
• Collaborate with team members by assigning the content for editing or reviewing.
• Download as .html, .md, or .docx (Google Docs format).
• Publish directly to WordPress, Wix, Webflow, Ghost, or Shopify (if connected).

Also read: How to connect your WordPress with Contentpen?

Final thoughts

If you’re tired of creating content one piece at a time, use Contentpen’s bulk article generator to go from a list of keywords to a full content calendar in minutes.

The tool is perfect for content marketers, bloggers, and agencies, giving them more time to focus on strategy, distribution, and growth.

Create rank worthy content at scale

Faster

Consistent

SEO-ready

Efficient

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Frequently asked questions

How to refresh an existing article in Contentpen?

Content doesn’t just need to be created; it needs to stay relevant, accurate, and engaging. That’s why Contentpen’s article refresh feature is so important for bloggers, marketers, and SEO professionals alike.

Whether you’re updating outdated stats, improving SEO, or giving your piece a modern twist, Contentpen makes refreshing articles quick and simple.

In this guide, we’ll walk you through step-by-step instructions on how to refresh an existing article in Contentpen. We will also see how you can update a published piece for better SERP rankings and AI visibility.

So, let’s get started.

Why refresh an existing article?

Before diving in, let’s quickly understand the value of refreshing content:

• Boost SEO performance – Google loves fresh content.
• Update outdated information – Stats, trends, and tools change.
• Improve readability and structure – Content evolves as user expectations shift.
• Optimize for conversions – Refresh your CTAs or align with new campaign goals.

Instead of writing from scratch, Contentpen allows you to breathe new life into existing content with minimal effort.

Also read: What is content automation: Key benefits, tools and tips

Step-by-step approach to refreshing an article in Contentpen

Below are the steps needed to convert your existing draft into a powerful piece.

Step 01: Start from the dashboard

Log in to your Contentpen account. Once you’re inside, you’ll land directly on the main dashboard.

From here, click the “Create Article” button in the top right corner. 

A pop-up will appear with five options. Select “Start Blank” for now.

You can also click the ‘Refresh Existing Content’ template to do this process. In that case, you’ll enter the already-published blog’s live URL and refresh it using the content settings.

Related Read: How to write an article using Contentpen.

Step 02: Add your content

Moving on with the blank template, you’ll now have an empty canvas to work with. Here, paste the text of the article you want to refresh.

Important: Analyze the existing content

Before you start making edits, take a moment to read through the entire article. Ask yourself the following questions:

• Is the content still relevant?
• Does it have outdated information?
• Are there any broken links or missed internal linking opportunities?
• Can you add any new insights, case studies, or recent trends?

Having a clear picture of what needs updating will guide your editing process.

Step 03: Click on “Ask AI”

Once your content is added, it’s time to start the refresh process.

On the right-hand menu, you’ll see the “Ask AI” option. Click on it, and the Contentpen AI bot will appear.

Once the bot opens up, start asking it what to do with the content in simple, plain language. Talk to it like you would to a human assistant.

Tip: Use tools like Contentpen’s SEO scoring assistant to check keyword optimization for your title and meta description.

Step 04: Give instructions to the Contentpen AI bot

You can give the AI bot specific instructions for what you want to improve. Some example prompts include:

• “Rewrite [X] section for better content flow and fluency.”
• “Adjust the tone to fit a younger audience (20–30 years old).”
• “Add a comparison table for [X] and [Y] quantities, highlighting common similarities and differences between the two.”

If nothing works, you can simply say: “Update this content based on the latest data and SEO trends,” and the tool will start its operation.

Bonus tip: Rewrite specific paragraphs, sentences, or change the tone for clarity. If a paragraph feels awkward or unclear, Contentpen can help rephrase it more readably.

The AI can also modify the tone of specific sections to match your brand voice, whether you want it to be more casual, formal, or persuasive.

Step 05: Enjoy your updated content

Once the AI processes your request, you’ll receive a refreshed version of your article. Review it, make any necessary manual tweaks, and you’ll be good to go.

Once you’re happy with the updates, hit the “Publish” button. 

Contentpen will automatically save and publish the refreshed article to your preferred CMS platform, such as Ghost, WordPress, Wix, Webflow, and Shopify. You can also choose to schedule the content for a later time if preferred.

Plan once.
Publish consistently.

Scheduled

Organized

Predictable

Scalable

Schedule Your Content →

What if your article is already published through Contentpen?

Let’s say you want to update a previously published piece in Contentpen. Here’s how you can do that with ease:

1. Log in to your Contentpen account – If you haven’t already, sign in.
2. Navigate to your dashboard – You’ll see a list of all your saved or published articles.
3. Locate your article – Click the “Edit” button next to the article you want to refresh. This will open the content editor, where you can make all necessary updates.

Things to check when refreshing a published article 

Once you are in the edit window, you can make a lot of changes to your already existing blog. You can:

1. Add internal and external links

Ensure your article includes valuable internal links to related posts and credible external sources to boost SEO and user engagement.

Contentpen allows you to automate internal and external links. All you have to do is select an anchor text and click the ‘Add/Edit link’ option. Once the window opens, decide which type of link you want to place.

If you click on ‘Find internal link from sitemap,’ you can establish effective internal linking by simply choosing any of the suggested options.

If you choose ‘Find external linking,’ the tool will scan the most credible sources online for your topic or niche and provide its suggestions. Click on the ‘tick’ icon next to the URL text field to place the link.

2. Update visuals

Refreshing your article? Don’t forget about the visuals:

• Replace outdated images with fresh ones by clicking the image and using the ‘Replace Image’ option in Contentpen.

Contentpen’s built-in media library will open up, where you can generate images with AI or browse and use any existing visuals for your content.

• You can also optimize image sizes for better load times.
• Edit alt text for SEO directly in the tool by clicking the ‘pencil’ icon.

Contentpen also allows you to easily integrate any custom-created visuals and infographics to enhance the engagement and aesthetics of the content.

3. Check your CTAs

Make sure your calls to action are still relevant to your current goals or campaigns. If that’s not the case, you can make use of the ‘Ask AI’ assistant again to polish your CTAs for better conversions.

Highlight the content you want edited, and a pop-up will appear. Here, you can see the Ask AI assistant window.

Click on the empty text field to expand some common text editing options.

Choose any existing options to rewrite your existing CTA. For example, if we click on ‘Continue Writing’ and press enter, the AI will start its processing and show us the exact content that needs to be added to improve content flow.

Now, you can either ‘Discard’ the AI suggestion, or you can select ‘Insert Below’ to add the new content along with the existing one. You can also ‘Replace’ to completely erase the previous version and use the recently generated CTA instead.

4. Check formatting

Ensure headings, lists, and spacing look clean and consistent.

Contentpen’s powerful text editor provides you with complete freedom to change formatting. You can modify your headings, from H1 to H4, introduce bullet points, numbered lists, and also add any tables, quotes, and code snippets you like.

5. Test links and image visibility

Click through all internal and external links and confirm all pages load properly. Check the images and their alt texts before publishing the updated content again.

Final thoughts

Refreshing your existing articles with our AI writing tool is an effective way to ensure your content remains relevant, valuable, and optimized for both search engines and readers. 

By following these steps, you can quickly and easily update your content, improve SEO, and maintain a high-quality blog. Make it a regular practice to refresh older articles to keep them competitive and engaging.

Frequently asked questions

Effective internal and external linking is essential for SEO, guiding users through your website and building content authority. 

Proper links help search engines understand your site structure and direct readers to related content. While manual linking works for smaller sites, it becomes time-consuming and error-prone as your content grows.

Automation streamlines this process by scanning your site and inserting valuable links without manual effort, saving time and ensuring consistency.

Wondering how much time manual linking costs you?

By the end of this guide, you’ll see how Contentpen makes internal and external linking simple and scalable, whether you’re a small business owner, content manager, or SEO specialist.

So, let’s get started.

Why automate internal and external linking?

Manual link management quickly becomes overwhelming as your content volume increases. When you handle links on a case-by-case basis, inconsistencies inevitably emerge, with some pages receiving too many links while others remain underlinked or completely disconnected. 

This uneven approach not only wastes precious time but also creates an imbalanced site structure that confuses both users and search engines.

Manual linking creates several challenges as your content grows:

• Time-consuming process that diverts resources from content creation.
• Inconsistent implementation leading to an unbalanced site structure.
• Difficulty in maintaining links as content volume increases.
• Higher risk of missing linking opportunities.
• Challenges in identifying the most valuable linking connections.

Automated linking eliminates these challenges by systematically scanning your entire website for linking opportunities and inserting links based on predefined rules and contextual relevance.

Take a look at the table below, where all of this information is summarized, telling you why exactly it is a good idea to automate internal and external linking with Contentpen.

The benefits extend beyond mere time savings. Automated linking creates a balanced link profile that clearly signals site relevance and authority to search engines, driving improved search visibility and organic traffic.

Linking automation also prevents broken links, orphaned pages, and thin content areas while strengthening your overall site architecture.

Getting started: Automating linking with Contentpen

Automating linking with Contentpen is simple and integrates easily into your content workflow:

Start by logging in to your Contentpen account. From the dashboard, you’ll see a menu on the left. From there, go to Knowledge -> Website. 

Here, you’ll spot the “Find Sitemap” and “Add sitemap” options. Click on ‘Find Sitemap’ for now and proceed with the next steps.

Step 01: Find your sitemap

If you don’t know your sitemap, Contentpen will help you find it using its built-in system. Simply add your domain and click on the ‘Find My Sitemap’ button to proceed.

Step 02: Add your sitemap

Once our SEO platform detects your sitemap, it will display it in the following manner:

Click on the ‘Add’ button to include your sitemap(s), which will make Contentpen ready to automate internal and external linking for your content.

Step 03: Filter internal links (optional)

After adding your sitemap, use Contentpen’s filtering options to exclude specific internal links you don’t want inserted. This helps you maintain control over your link strategy by avoiding redundant or low-priority pages, such as ‘Thank you’, ‘checkout screens’, or others.

Once you are done with adding a filtering or exclusion pattern, keep the ‘Automatically crawl and add links to knowledge base’ slider on and hit the ‘Save Sitemap’ button to proceed.

Step 04: Manage your sitemaps

After a bit of processing, your sitemap(s) will appear with a status indicator as shown below. 

Now you can test your sitemap URLs to check if all the internal pages are getting accessed properly.

You can also edit/remove page entries as needed from the ‘Sitemap Test Results’ screen to ensure smooth internal linking in content.

Step 05: Enable external linking

After you’re done setting up internal linking, go to ‘Create Article – > Content Template -> Linking’ settings. Turn on the external linking slider if you want Contentpen to automatically insert relevant external links. 

The tool will automatically find and place high-quality external sources in your content based on your niche and language preferences.

Pro tip: Specify which domains you want to include or exclude from external links. This keeps your content free from competitor links and ensures only trusted sources are used, such as .edu domains or high-authority sites in your industry.

Step 06: Test your links

Click ‘Next’ to move forward and create an article in Contentpen. 

Related read: How to write an article using Contentpen.

Finally, test all the internal and external links created by the tool by clicking them to see if they function properly.

You can use our content editing tools to remove, edit, or copy a link to your clipboard to use it elsewhere in the content.

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Adds context-aware internal and external links automatically

Uses relevant anchor text to improve SEO and content flow

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Final thoughts

Automating internal and external linking is no longer a luxury; it’s a necessity. As content grows, manual linking becomes unmanageable and inconsistent.

Contentpen solves this with intelligent automation, offering sitemap integration, contextual link suggestions, and customizable presets to keep your site structure strategic and user-friendly.

With Contentpen by your side, you can rank on Google, as you get better crawlability, improved authority flow, and smoother user journeys, without the manual effort. It lets you focus on creating valuable content while ensuring every page is meaningfully connected.

Frequently asked questions

Creating high-quality content consistently is one of the biggest challenges modern brands face, especially when working with multiple writers or relying on AI assistance.

That’s where the brand knowledge feature in Contentpen comes in. It allows you to define your brand’s identity, voice, target audience, and strategic messaging, all in one place, so every piece of content reflects your unique positioning.

Whether you’re a B2B SaaS company, digital marketing agency, or content manager running multiple campaigns, aligning your content with your brand identity helps build trust, improve conversions, and save time. 

In this guide, you’ll learn how to build brand knowledge in Contentpen using its four key components: brand voice, website, files, and text snippets. Each step ensures the AI writes in your voice, for your audience, with content that supports your marketing and business goals.

So, let’s get started.

What is brand knowledge in Contentpen?

Brand knowledge in Contentpen is a foundational feature that trains the AI to understand your brand’s identity, voice, audience, and messaging framework. 

Instead of starting from scratch every time you generate content, you can preload essential brand information, so Contentpen consistently produces accurate, on-brand outputs.

The brand knowledge setup consists of four integrated components:

• Brand voice: Define the basics of your brand: name, about, ideal customer profile (ICP), and a unique selling proposition (USP). There are also options to add author persona, target audience, brand voice, competitors, and your content pillars.
• Website: Add your sitemap so Contentpen can automatically crawl and understand your site structure. This improves both the accuracy of content references and the quality of internal linking.
• Files: Upload internal documents such as brand guidelines, product decks, or past content that reflect your voice and messaging.
• Text snippets: Create reusable blocks of copy (e.g., product descriptions, taglines, value props) to maintain consistency across assets.

This central system acts as your brand’s memory inside Contentpen, making it easier to scale content creation while preserving voice, relevance, and messaging clarity.

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Why aligning content with your brand identity matters

Customers’ interaction with your content shapes how they perceive your brand. If your messaging, tone, or positioning is inconsistent, it creates confusion, weakens trust, and reduces the likelihood of engagement or conversion.

Aligning content with your brand identity ensures that every blog post reflects your unique voice and values, regardless of who is writing in your team.

Here’s why it matters:

• Consistency builds trust: When your tone, vocabulary, and message stay consistent across channels, it reinforces brand recognition and credibility.
• Saves editing time: Writers and marketers spend less time reworking AI-generated content because it already sounds “on-brand” from the first draft.
• Improves content performance: Clear, targeted messaging resonates better with the intended audience, resulting in higher engagement, lower bounce rates, and improved conversions.
• Supports SEO and internal linking: A clearly defined brand voice and page structure help the AI generate SEO-aligned content with proper internal links, driving more organic traffic to key pages.

By configuring brand knowledge in Contentpen, you’re improving content creation and turning it into a strategic asset that accurately and consistently reflects your brand.

From outline to publish-ready content that fills them

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How to build brand knowledge in Contentpen?

Setting up brand knowledge in Contentpen is a one-time configuration that enables the AI to fully understand and replicate your brand’s identity, but it must be regulated regularly.

Follow these five steps to complete your setup:

Step 1: Log in or sign up to Contentpen

To begin, go to our AI writing assistant app and log in to your workspace. If you don’t have an account yet, click ‘Start your free trial’ and create one.

Once you’re inside, navigate to the Knowledge tab from the left-hand sidebar. This is where you’ll manage all components of your brand knowledge setup.

Also read: How to set up your Contentpen workspace?

Step 2: Define your brand voice

Navigate to Knowledge → Brand Voice.

Fill out the following fields:

• About the brand: Describe what your company does, your core offering, and brand values.
• Ideal customer profile: Identify who your target users are, include roles (e.g., marketing managers, founders), industries, and their key pain points.
• Unique selling proposition (USP): Clearly explain what sets your product or service apart from competitors.

Still within the brand voice section:

• Define your author persona: What kind of character is narrating your brand content? Specify their tone, confidence level, and point of view.
• Add relevant Target Audience Tags (e.g., growth marketers, SaaS product leads, early-stage founders).
• Select brand voice tags such as “Professional but approachable,” “Clear and straightforward,” or “Helpful and solution-focused.”
• List competitors to help the AI differentiate your tone and messaging.

Then, establish content strategy pillars to guide AI-generated content topics. For example:

• SEO and analytics
• Content marketing
• SaaS growth
• AI in marketing

These details train the AI to create content that’s relevant, audience-specific, and in line with your brand’s positioning.

Step 3: Add your website’s sitemap

Navigate to Knowledge → Website.

Click Add Sitemap or use the Find Sitemap option for automatic detection. Once added:

• Review the pages pulled from your sitemap.
• Use the Exclude Pattern feature to omit irrelevant sections (e.g., /blog/* or /careers).
• Click Test Sitemap URLs to confirm everything is properly indexed.

Why it matters: The sitemap enables the AI to reference your actual site content for accuracy and SEO.

Step 4: Upload branded reference files

Go to Knowledge → Files.

Upload content-rich documents like:

• Brand guidelines
• Product brochures or one-pagers
• Internal messaging frameworks
• Tone-of-voice documentation

Supported formats: PDF, DOCX, DOC, TXT, and MD files (each under 5MB)

These files provide the AI with real examples of your brand’s language, structure, and positioning, improving the contextual quality of content generation.

Step 5: Create reusable text snippets

Go to Knowledge → Text.

Click + Add Snippet and input short, reusable pieces of copy (up to 5000 characters) such as:

• Product descriptions
• Taglines or slogans
• Boilerplate value props
• CTA templates

Snippets are particularly useful for ensuring consistent messaging across blog intros, feature highlights, meta descriptions, or social captions.

Also read: How to use Contentpen presets to save time and write faster.

Best practices to manage your brand knowledge setup

Once your brand knowledge is set up in Contentpen, keeping it updated and aligned with your evolving strategy is key to ensuring long-term content quality and consistency. Here are a few best practices to follow:

1. Update your inputs regularly

• Refresh your Brand Voice inputs whenever your positioning, messaging, or target audience changes.
• Add new customer segments or content themes as your business grows or pivots.
• Keep your author persona aligned with any shifts in tone (e.g., moving from formal to conversational).

2. Replace outdated content sources

• Revisit the “Files” section every few months to remove or replace outdated assets.
• Upload the latest product one-pagers, feature documents, or revised brand guidelines to reflect current messaging.

3. Expand your text snippet library

• Add new snippets as you develop fresh CTAs, headlines, or copy frameworks.
• Monitor frequently reused language in your campaigns and standardize it inside the Text section.

4. Monitor AI-generated content for alignment

• Review the tone, vocabulary, and message of AI-generated outputs to ensure they match your expectations.
• Provide feedback internally or refine Brand Knowledge inputs when outputs don’t align with the brand identity.

5. Collaborate across teams

• Work with marketing, product, and leadership teams to capture a complete and accurate brand voice.
• Centralize feedback from stakeholders and reflect it in the Brand Knowledge configuration.

Final thoughts

Brand Knowledge in Contentpen is more than a configuration panel; it’s the foundation for producing AI-assisted content that actually sounds like your brand. 

By taking the time to define your tone, clarify your audience, upload key documents, and set strategic messaging pillars, you’re giving the AI everything it needs to write with confidence and clarity.

As your business evolves, updating your Brand Knowledge inputs keeps your content aligned, relevant, and strategically on point. 

If you’re serious about building a brand that resonates across every channel, Brand Knowledge is not just helpful; it’s essential.

Frequently asked questions

If you’re writing blog posts regularly, you already know how much effort goes into just getting started. It’s tedious. It’s inconsistent. And it eats up more time than the actual writing.

Now imagine you could skip all of that with one click.

That’s what presets in Contentpen are for. They help you save your ideal article setup, including voice, structure, formatting, and linking settings, so you never have to start from scratch again.

Whether you’re blogging manually or already using our AI writer, this guide will show you how presets cut hours from your blogging workflow and help you publish faster.

So, let’s get started.

What are presets in Contentpen?

Presets are reusable content blueprints that let you predefine exactly how your articles should be written and structured inside Contentpen.

Think of them as your saved writing formula. Instead of selecting the same tone, adjusting formatting, picking section types, or setting up internal links every time, you define it once and apply it instantly to any new article.

Each preset includes the following 5 options and subcategories:

#1: Style:

• Language and target country
• Tone of voice
• Target audience and POV (point of view)

#2: Formatting:

• Preferred formatting (bold, italics, tables, quotes, and lists)
• Heading letter case

#3: Structure:

• Article size
• Introduction style
• Extra sections (key takeaways, conclusion, and FAQs)

#4: Media:

• Featured image styles
• In-article image styles

#5: Linking:

• Internal linking rules using your sitemap
• External linking preferences (include or exclude specific domains)

Once set, you or your team can apply a preset with a single click, so every blog starts with your exact preferences already in place.

Why Contentpen presets matter for your blogging workflow

If you’re still doing everything manually and trying to keep every post consistent, you’re spending hours on tasks that can be automated.

Contentpen presets eliminate that friction. The feature turns your best practices into repeatable systems. Here’s how:

• Save time: Stop redoing the same setup for every article.
• Ensure consistency: Every article follows the same tone, structure, and standards, whether you or a team member writes it.
• Scale without stress: As your content volume grows, presets make it easy to maintain quality at speed.
• Reduce manual errors: Never forget a formatting rule, section type, or linking guideline again.
• Reclaim your creative energy: With the busywork handled, you can focus on your content strategy.

This is the feature that makes switching from legacy tools to Contentpen worth it.

Write content that’s built to rank, not just read

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How to use Contentpen presets: 8 simple steps

Follow these easy steps to create a content preset inside Contentpen that fits your writing style, structure, and content goals.

1. Sign in or create your account

To get started, log in to your Contentpen account. 

If you’re new, sign up and start your free 7-day trial. Presets are available to all users and can be created as soon as you access your Contentpen workspace.

Once you are in the main dashboard, go to Presets.

2. Create a new content preset

Click Create New Preset to begin setting yours up.

3. Set your article style

In this step, you’ll define how your content should sound, the tone, audience, and point of view. These settings help ensure that every article reflects your brand voice and connects with the right readers.

• Preset name: Enter a preset name that you can easily remember and refer to later on.
• Language and target country: Contentpen now supports more than 50 global languages. After selecting a language, choose your target country (this option is set to the United States by default).
• Tone of voice: Choose from predefined options like professional, conversational, formal, authoritative, educational, casual, and others. 
• Target audience: Select the type of reader you’re writing for, such as marketers, founders, agency owners, startups, enterprises, etc.
• Point of view: Choose first person singular (I/me/my), first person plural (We/us/our), second singular (You/your), or second person plural (You all/your). You can also let this option be on ‘Automatic’ to let Contentpen decide your POV automatically.

4. Choose formatting preferences

Next, decide how your content should appear visually. These formatting rules help standardize your content and reduce post-editing work.

Toggle on or off the following elements:

• Bold: Automatically bold key phrases for emphasis
• Italic: Subtly change the appearance of certain ideas
• Tables: Display structured data clearly
• Quotes: Include callouts or tips
• Lists: Use bullet points or numbers where needed

You can also choose your heading capitalization: Title Case, sentence case, lowercase, or unchanged (recommended for non-English users).

5. Define article structure

Now, outline how your blogs should be built, from length to extra sections and intro hooks.

Article size: Select from:

• Small (800-1200 words, 3–4 sections)
• Medium (1200–1800 words, 4–5 sections)
• Large (1800–2500 words, 5–7 sections)
• Very Large (2500–3500 words, 7–10 sections)

Custom introduction (optional): Choose how your articles should begin. Click on this slider to reveal options, including:

• Custom
• Question
• Statistic
• Quote
• Anecdote
• Emotional opener

Optional sections: Enable or disable these:

• Key Takeaways (blog summary at the top)
• Conclusion
• FAQs

6. Select media assets

On this step, choose the type of images you want generated for your blog. You can select from the following options:

• 1 featured image
• 3 – 4 high-quality in-article images

You can create images in 12 different styles: Realistic, Abstract, Cartoon, Flat Design, Iconographic, Minimalist, Oil Painting, Pastel, Pencil Sketch, Branded, Vintage, and Watercolor.

This ensures every article is pre-structured the way you want and visually appealing to enhance audience engagement.

7. Set up internal and external linking

Good linking boosts SEO and increases dwell time for your platforms. Here’s how you can automate it inside your content preset:

Internal linking:

• Add/Find Sitemap: Manually paste your sitemap URL or use the ‘Find Sitemap’ feature to let Contentpen discover your website links.
• Edit Sitemap: Click the pencil icon next to your added sitemap to edit it. Include only blog pages (e.g., /blog/*) and exclude non-content paths (e.g., /admin/). Then enable ‘Automatically crawl and add links to knowledge base’ and click update.
• Test Sitemap URLs: Once you’re done adding the sitemap, you can click the ‘Test Sitemap’ button to verify it.

Also read: How to add a sitemap in Contentpen?

External linking:

• Auto-linking toggle: Automatically add external links to trusted sources in your niche.
• Included domains: Whitelist reliable sources you’d like linked in articles.
• Excluded domains: Prevent links to competitors or irrelevant sites by adding their domains in the excluded section.

8. Save your preset

Once everything is configured, click Save Preset.

It will now appear in your Presets list and can be instantly applied to any future article, so your content creation starts with all the right settings, every time.

Final thoughts

Presets in Contentpen aren’t just a convenience; they’re a content creation advantage. By eliminating repetitive setup tasks, ensuring brand consistency, and speeding up your workflow, presets help you publish more high-quality content in less time.

Content presets take the guesswork out of every new article, so you can write with focus and publish with confidence. This feature makes our tool useful for freelancers looking to streamline their process or agencies aiming for scale.

Write better blogs in less time, without sacrificing quality.

Let AI handle structure, clarity, and flow while you stay in control of the message.

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Frequently asked questions