Schema markup examples you can copy, paste, and validate

A schema markup is a short block of JSON-LD code that describes a page’s content using the schema.org vocabulary. The simplest one names your organization:

{“@context”: “https://schema.org”, “@type”: “Organization”, “name”: “Brightleaf”, “url”: “https://example.com”}.

Wrap it in a script tag, paste it into your page, and search engines can read it.

The trouble is that most guides show schema as screenshots. You can’t copy an image, and retyping code by hand is how errors creep in.

Worse, many examples online are outdated. Some still promise FAQ rich results that Google stopped showing in 2026.

Below you’ll find 10 copyable schema markup examples, a connected multi-type example, and the steps to test them.

Grab the one you need and adapt it.

Key takeaways

• Every example here uses JSON-LD, the format Google recommends whenever your setup allows it.
• Start with Organization, WebSite, and BreadcrumbList, then add page-level types like Article or Product.
• Always fill Google’s required properties, or valid code still won’t qualify for rich results.
• Connect multiple types on one page with @graph and @id instead of separate, disconnected blocks.
• FAQPage code is still valid, but it no longer earns a rich result in Google Search.
• Test every snippet in the Rich Results Test and the Schema Markup Validator before going live.

What does a schema markup example look like?

Every JSON-LD example follows the same pattern. Once you see it, every other snippet becomes easy to read.

Part	What it does	Example value
<script type=”application/ld+json”>	Tells the browser this is structured data	Wraps every snippet
@context	Names the vocabulary	“https://schema.org”
@type	Names the thing you’re describing	“Organization”, “Product”
Properties	The facts about that thing	name, url, price, author
Nested objects	A thing inside a thing	An Offer inside a Product

That’s the whole structure. Now let’s look at real examples.

10 schema markup examples in JSON-LD

Each snippet below includes the script tag, so you can paste it straight into a page. Swap the sample values for your own.

1. Organization schema example

Use this on your homepage or about page. The sameAs list ties your brand to its official profiles.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “Organization”,   “name”: “Brightleaf”,   “url”: “https://example.com”,   “logo”: “https://example.com/logo.png”,   “contactPoint”: {     “@type”: “ContactPoint”,     “contactType”: “customer support”,     “email”: “support@example.com”   },   “sameAs”: [     “https://www.linkedin.com/company/brightleaf”,     “https://x.com/brightleaf”   ] } </script>

2. WebSite schema example

This one tells Google your preferred site name. Place it on the homepage only.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “WebSite”,   “name”: “Brightleaf”,   “alternateName”: “Brightleaf Studio”,   “url”: “https://example.com” } </script>

3. BreadcrumbList schema example

Breadcrumbs show the page’s path instead of a raw URL. Each step needs a position, a name, and a link.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “BreadcrumbList”,   “itemListElement”: [     { “@type”: “ListItem”, “position”: 1, “name”: “Home”, “item”: “https://example.com” },     { “@type”: “ListItem”, “position”: 2, “name”: “Blog”, “item”: “https://example.com/blog” },     { “@type”: “ListItem”, “position”: 3, “name”: “Schema guide” }   ] } </script>

The last item can skip the item URL, since it’s the current page.

4. Article schema example

Use BlogPosting for blog posts and NewsArticle for news. Keep dateModified honest, because stale dates erode trust.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “BlogPosting”,   “headline”: “How to plan a content calendar”,   “image”: “https://example.com/images/calendar.jpg”,   “datePublished”: “2026-09-02”,   “dateModified”: “2026-10-10”,   “author”: {     “@type”: “Person”,     “name”: “Sara Khan”,     “url”: “https://example.com/authors/sara”   },   “publisher”: {     “@type”: “Organization”,     “name”: “Brightleaf”,     “logo”: “https://example.com/logo.png”   } } </script>

Article markup works best on content that’s already well built. If you’re still drafting, learn how to write a blog post for SEO first.

5. Product schema example

This is the snippet ecommerce stores ask about most. It combines Product, Offer, and AggregateRating in one block.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “Product”,   “name”: “Brightleaf Ceramic Mug”,   “image”: “https://example.com/images/mug.jpg”,   “description”: “A 350 ml handmade ceramic mug.”,   “sku”: “BL-MUG-01”,   “brand”: { “@type”: “Brand”, “name”: “Brightleaf” },   “offers”: {     “@type”: “Offer”,     “url”: “https://example.com/mug”,     “price”: “24.00”,     “priceCurrency”: “USD”,     “availability”: “https://schema.org/InStock”   },   “aggregateRating”: {     “@type”: “AggregateRating”,     “ratingValue”: “4.7”,     “reviewCount”: “128”   } } </script>

Only add ratings that come from real customer reviews shown on the page. Google’s product structured data guide lists the extra properties for merchant listings, such as shipping and returns.

6. LocalBusiness schema example

Use the most specific subtype you can, such as Dentist, Restaurant, or Store. Add one block per location page.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “CafeOrCoffeeShop”,   “name”: “Brightleaf Cafe”,   “image”: “https://example.com/images/cafe.jpg”,   “telephone”: “+1-555-0142”,   “priceRange”: “$$”,   “address”: {     “@type”: “PostalAddress”,     “streetAddress”: “18 Elm Road”,     “addressLocality”: “Austin”,     “addressRegion”: “TX”,     “postalCode”: “78701”,     “addressCountry”: “US”   },   “geo”: { “@type”: “GeoCoordinates”, “latitude”: 30.2672, “longitude”: -97.7431 },   “openingHoursSpecification”: [{     “@type”: “OpeningHoursSpecification”,     “dayOfWeek”: [“Monday”, “Tuesday”, “Wednesday”, “Thursday”, “Friday”],     “opens”: “07:00”,     “closes”: “18:00”   }] } </script>

7. Event schema example

This works for in-person and online events. Always include eventStatus so you can mark changes like postponements.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “Event”,   “name”: “Content Strategy Workshop”,   “startDate”: “2026-11-20T15:00:00+05:00”,   “endDate”: “2026-11-20T17:00:00+05:00”,   “eventStatus”: “https://schema.org/EventScheduled”,   “eventAttendanceMode”: “https://schema.org/OnlineEventAttendanceMode”,   “location”: { “@type”: “VirtualLocation”, “url”: “https://example.com/workshop” },   “organizer”: { “@type”: “Organization”, “name”: “Brightleaf”, “url”: “https://example.com” },   “offers”: {     “@type”: “Offer”,     “price”: “0”,     “priceCurrency”: “USD”,     “availability”: “https://schema.org/InStock”,     “url”: “https://example.com/workshop”   } } </script>

8. Person and ProfilePage schema example

Use this on author pages. It links a writer to their real-world profiles, which supports expertise signals.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “ProfilePage”,   “mainEntity”: {     “@type”: “Person”,     “name”: “Sara Khan”,     “jobTitle”: “Head of Content”,     “worksFor”: { “@type”: “Organization”, “name”: “Brightleaf” },     “sameAs”: [“https://www.linkedin.com/in/sarakhan-example”]   } } </script>

9. VideoObject schema example

Video markup helps Google show thumbnails and durations. The duration uses ISO 8601 format, so 4 minutes 30 seconds is PT4M30S.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “VideoObject”,   “name”: “How to brew pour-over coffee”,   “description”: “A step-by-step pour-over tutorial.”,   “thumbnailUrl”: “https://example.com/images/pourover.jpg”,   “uploadDate”: “2026-08-14”,   “duration”: “PT4M30S”,   “contentUrl”: “https://example.com/videos/pourover.mp4” } </script>

10. FAQPage schema example (and its 2026 status)

Here’s a heads-up before you copy this one. Google’s Search Central updates log confirms FAQ rich results stopped showing in Google Search in May 2026.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@type”: “FAQPage”,   “mainEntity”: [{     “@type”: “Question”,     “name”: “Do you ship internationally?”,     “acceptedAnswer”: {       “@type”: “Answer”,       “text”: “Yes, we ship to 40 countries. Delivery takes 5 to 10 business days.”     }   }] } </script>

The code is still valid schema.org, so it won’t cause errors. Just don’t expect expandable questions under your listing. The visible FAQ section on the page still helps readers and answer engines, as many AEO examples show.

How do you connect several schema types on one page?

Most pages need more than one type. Instead of pasting three separate blocks, connect them in a single @graph and link them with @id.

<script type=”application/ld+json”> {   “@context”: “https://schema.org”,   “@graph”: [     {       “@type”: “Organization”,       “@id”: “https://example.com/#org”,       “name”: “Brightleaf”,       “url”: “https://example.com”     },     {       “@type”: “WebPage”,       “@id”: “https://example.com/blog/calendar#webpage”,       “url”: “https://example.com/blog/calendar”,       “isPartOf”: { “@id”: “https://example.com/#website” }     },     {       “@type”: “BlogPosting”,       “headline”: “How to plan a content calendar”,       “mainEntityOfPage”: { “@id”: “https://example.com/blog/calendar#webpage” },       “publisher”: { “@id”: “https://example.com/#org” }     }   ] } </script>

Why bother? Each @id works like a name badge. Search engines see one connected story, with the article on the page, the page on the site, and the publisher behind it all.

Define #website with your WebSite block from example 2, given the same @id.

JSON-LD vs Microdata vs RDFa: the same example three ways

All three formats can describe the same organization. Here’s how each one looks.

JSON-LD keeps the code separate from your HTML:

<script type=”application/ld+json”> { “@context”: “https://schema.org”, “@type”: “Organization”, “name”: “Brightleaf”, “url”: “https://example.com” } </script>

Microdata adds attributes to tags you already have:

<div itemscope itemtype=”https://schema.org/Organization”>   <a itemprop=”url” href=”https://example.com”><span itemprop=”name”>Brightleaf</span></a> </div>

RDFa does the same with different attribute names:

<div vocab=”https://schema.org/” typeof=”Organization”>   <a property=”url” href=”https://example.com”><span property=”name”>Brightleaf</span></a> </div>

Format	Easy to maintain?	Touches your design HTML?	Google’s view
JSON-LD	Yes	No	Recommended
Microdata	Harder	Yes	Supported
RDFa	Harder	Yes	Supported

Google’s introduction to structured data recommends JSON-LD where possible. It also shares results like Food Network’s 35% increase in visits after adding structured data to 80% of its pages.

Where should you paste schema markup?

JSON-LD can sit in the <head> or the <body>. Where you add it depends on your platform.

Platform	Easiest way to add schema
WordPress	An SEO plugin such as Yoast or Rank Math, or a custom HTML block for one-off pages
Shopify	Theme files (product.liquid or a JSON-LD snippet), or a schema app
Webflow	Page settings, under custom code in the head
Wix	SEO settings, under structured data markup
Next.js or React	A script tag with type application/ld+json rendered server-side
Any site	Google Tag Manager, though server-rendered code is more reliable

Render the code on the server whenever you can. Markup injected late by JavaScript can be missed or delayed. It’s one of those technical SEO basics that saves headaches later.

How do you test a schema markup example?

Never ship a snippet you haven’t tested. It takes two minutes.

1. Paste your code or URL into Google’s Rich Results Test to check rich result eligibility.
2. Run the same code through the Schema Markup Validator to catch general schema.org errors.
3. Fix any red errors first, then review the yellow warnings for missing recommended properties.
4. Publish, then request indexing in Search Console.
5. Watch the enhancement reports in Search Console over the next few weeks.

Once rich results appear, compare clicks before and after. Our guide on how to calculate CTR walks through the math.

What are the most common schema markup errors?

These are the errors that turn up most often when people adapt an example. Each one has a quick fix.

Error	Why it happens	Fix
Missing required field	Example was trimmed too far	Check Google’s docs for that type’s required list
Trailing comma	Last property ends with a comma	Remove it; JSON doesn’t allow trailing commas
Curly quotes	Code was pasted from a word processor	Retype quotes as straight quotes
Wrong date format	Dates written as “Oct 10”	Use ISO 8601, such as 2026-10-10
Markup doesn’t match the page	Price or rating not visible to users	Mark up only what visitors can see
Duplicate blocks	Plugin and theme both output schema	Turn one off

How Contentpen fits into your schema workflow

A perfect snippet can’t save a weak page. Contentpen, the SEO tool online for SEO and AEO teams, helps you build the page your schema describes.

• Better source material: The SEO scoring tool checks headings, meta details, alt tags, FAQ blocks, and named entities as you write. Those become the values in your Article markup.
• Clean handoff to your CMS: Contentpen’s CMS integrations publish posts to WordPress, Shopify, Wix, Webflow, Ghost, and more, where your schema plugin or template adds the JSON-LD. Here’s how to connect WordPress to Contentpen.
• See what AI engines say: AI visibility tracking shows whether ChatGPT, Perplexity, Gemini, and other engines mention your brand after you publish.

Want every new post to arrive structured, scored, and ready for markup? Try Contentpen on your next article.

Start with one snippet and build from there

You don’t need all 10 examples on day one. Start with Organization and WebSite on your homepage, then BreadcrumbList across the site.

After that, add the page-level type that fits each template, such as Article, Product, or LocalBusiness. Test each one before it goes live.

Small, accurate snippets beat sprawling ones every time. Copy, adapt, validate, and repeat.

Frequently asked questions